Tuesday, September 24, 2013
6.9 Million Affluents Have Downloaded a Magazine App, up 47% from 4.7 Million in 2012
Findings from the new 2013 Ipsos Affluent Survey reaffirm the power of the hard copy print publications in Affluent lives as well, the number of Affluents who read a print publication rose to more than 50 million.
Q&A with Hearst's David Carey
The President of Hearst Magazines reveals why he continues to launch new titles as Hearst readies to debut Dr. Oz’s new magazine in early 2014. Recent magazine successes at the newsstand and enduring relationships with readers are among Mr. Carey's many reasons for confidence in magazine media innovation.
Troy Young Is Boldly Reinventing Hearst Digital
Redesigns of the magazine sites are on the way, as is an entirely new editorial mission for some of its online properties. "There's never been more pressure for Hearst to be good at digital," said Mr. Young.
WIRED Named min's Marketing Team of the Year
Min cited the Wired staff for developing "unprecedented, tailored customizations to meet advertisers' objectives and achieve results that go above and beyond their highest expectations."
Marie Claire Ready to Launch "Shoes First" Program
Tying back to its October issue, Marie Claire will give away one pair of shoes to one reader every day next month and a percentage of sales made through the initiative will go to the Grameen Foundation.
Harper's Bazaar Launches First Native Ad Campaign with Nordstrom
The campaign, Nordstrom/UGG Trend Collage, highlights a brand-specific photo grid around a topic. The native ad format resembles a Pinterest pinboard that editors curate or built with advertiser images and text.
Second Senate Hearing on Postal Reform Set for Thursday
To Be Called “Reforming and Renewing the Postal Service, Part II – Promoting a 21st Century Workforce,” the hearing is scheduled for this Thursday at 10 AM. Proceedings can be followed live on C-SPAN. Debate is expected to focus on USPS's $5.6 billion annual pre-fund healthcare obligation.
BoSacks: Grim Industry Averages Overlook Many Cases of Individual Success
Watch Tumblr's David Karp in Conversation at Forbes
Complex Media Attracts $25 Million in Investment
Travel+Leisure Trips Heading to Russia, China
Active Interest Media Releases New Newsstand App for Ski Magazine
Reckitt Benckiser CMO Faracci's Must Have Magazine Is National Geographic
Andrew Siegel Enhances Digital Portfolio at Advance
Mike Hogan Rejoins Vanity Fair As Digital Director
New to Hearst Digital Team, Todd Haskell Turns Custom Ads into Engrossing Experiences
Toria Garrett Is Teen Vogue Associate Publisher/Advertising
Henry Blodget Says It's a "Golden Age" for Journalism, New Yorker Writer Ken Auletta Is More "Measured"
Adam Stotsky Promoted to President of Esquire Network
SpinMedia Elects New CEO
Everyone Wants in on Content, But What's the Best Approach?
Why Agencies and Brands Need to Embrace True Storytelling; Branded Content Is Not the Same Thing
Which Publisher Redesigned It Best?
Publishers Must Get Smarter to Survive the Social Revolution
What Does It Take to Make Native Advertising Scale?
For Online Publishers, iOS 7 Means New Opportunities and a Few Needed Changes
How Digital Time Spent Breaks Down by Device, Gender, Content Area
Lack of Measurement Standards: Cross-Channel Campaigns Don't Measure Up
IAB: Mobile Ad Budgets up 142% from 2011
The Paths to Enabling Mobile Shoppers
Apple May Be Developing a Lead in Mobile Commerce
Luxury Brands Finally Finding The Key to Driving Online, Mobile Conversions
Google Seeks Protection to Copy Books Without Permission
Consumer Confidence Dips in September
The MPA Factbook is for the first time available in a digital edition, produced by our member and sponsor Brown Printing Company. Enjoy the 2013/2014 MPA Factbook – filled with facts, stats and insights on magazine media!
October 22 - 23, 2013
Reimagined and reinvented, AM²C 2013 is Magazine Media’s premier conference, convening the top minds from publishing, editorial, technology and advertising, to explore the topics that matter most during these transformational times.