Monday, September 16, 2013
Adobe, MPA Unveil Metrics for Digital Publications
The new metrics, formulated by magazine publishers in consultation with Adobe, establish a baseline for comparison by focusing on four key measures: accumulated readership over a given time period, accumulated sessions over that period, accumulated time spent per reader, and accumulated sessions per reader.
DPS Delivers Standardized Metrics to Magazine Publishers
Adobe is excited to announce that the four standard audience metrics, as defined by the magazine industry in the story item above, are now available directly from within Digital Publishing Suite.
Time Inc. Is Ready to Launch Its Ambitious New Video Strategy
With CEO Joe Ripp now on board, Time Inc.’s video push will continue to expand exponentially. He is looking ahead to the company’s debut at the 2014 NewFronts as he plans new initiatives in the mobile space, even the possibility of a Time Inc. venture on TV.
Hearst Is Holding a "Magazine Upfront"
The Hearst upfront, scheduled for Oct. 15 at Hearst Tower, is meant to drum up advertiser interest in the stories and packages, in print and in digital media, that editors are planning for 2014. To that end, Hearst has trademarked the term "Big Content."
The New Yorker Spruces Up a Stalwart of Print
Starting on Monday, New Yorker fans are going to notice some small but subtle design changes across its pages, which were led by its creative director, Wyatt Mitchell. The magazine is updating its table of contents, contributors page, “Goings On About Town,” Briefly Noted and Fiction sections.
At Newsstand: Magazines Tackle Fall TV Options
Playboy Deems Sophistication the New Sexy
More on Maxim Magazine Sale to Darden Media Group
Julia Felsenthal, Alexandra Brez Named Marie Claire Senior Editor and Managing Editor Respectivley
Quartz Names Advertising and Strategy VP
Town & Country Hires Marketing and Advertising Executives Jennifer Orr and Marisa Stubin
Sandow Media Hires Erica Holburn and Tim Kelliher
Future Plc Issues Important "Under-the-Hood" App Updates
“Magazine Publishers Should Be Creators of Change,” a Q&A with Manuel Yáñez Herrero, of Revistas Mexico
Digital Publishing Awards Honors Apps and Ads Made with Abobe's Digital Publishing Suite
Retail-Store Magazine Specialist Stagnito Media Acquires Tesoro Business Media
Anatomy of a Media Meltdown: Four Takeaways from the Loss of the Boston Phoenix
Storytelling Ads May Be Journalism’s New Peril
FTC to Take Closer Look at “Native Advertising” Trend
How Buzzfeed Is Transforming the Media Industry
Bonnie Fuller Starts to Trend
Why the News World’s First Print Edition of a Website Is Coming to a Close
Hey Nielsen, Why Are Your Pushing Data to Consumers?
U.S. Total, Digital Ad Spend See Solid Expansion
Twitter Times IPO As Facebook's Fortunes Rise
Facebook's "Sponsored Stories" Settlement Faces New Challenge
It's Time to Put the Content-Marketing Snake Oil Back Into the Bottle
October 22 - 23, 2013
Reimagined and reinvented, AM²C 2013 is Magazine Media’s premier conference, convening the top minds from publishing, editorial, technology and advertising, to explore the topics that matter most during these transformational times.
Foreign Affairs' Adam S. Posen reviews The Alchemists by Neil Irwin and discusses the larger context and often misunderstanding regarding monetary policymakers’ intentions and impact.