The Association of Magazine Media

Friday, August 9, 2013

NFL Runs a Play in Fashion Magazines' September Issues
Newsstand readers of Marie Claire will see an unexpected advertiser in the middle of its big September issue: the NFL. The magazine is publishing a 16-page insert called "The Savvy Girl's Guide to Football." Subscribers will get it as a separate supplement with six ad pages for the NFL's women's apparel line.
Q&A with Bonnier Corp's EVP, Eric Zinczenko
Zinczenko explains the importance of cross-platform strategies in today's publishing landscape and the unique role of AAM's CMR report in measuring the rich and diverse media Bonnier Corp. creates across its many enthusiast magazine media brands and the many channels they exploit to reach readers and concumers.
Mag Bag: The Week in Magazines
The latest news on Hearst's Estée Lauder Beauty Book, Appointments at Meredith's Hispanic Business Unit, and the new EVP & CFO of Time Inc. and more.
Never Underestimate the Power of a Woman... or a Magazine
Allison Pohle, interning at Ladies' Home Journal, shares some of the proud history and distinguished accomplishments of her 130-year-old employer, and by extension the power of the magazine in America and the world.
Ebony Magazine’s Trayvon Should Not Be Controversial
How to Check Out Free Zinio Digital Magazines from Your Library
Let's Talk About Oprah's (Awesome) Hair
Evian Seeks Return to "Relevance," a Two-page Spread to Run in Lifestyle Magazines
The New Republic Joins Slate, Will Stop Using "Redskins"
People Moves at InStyle,, Meredith Corp., Time Inc., Condé Nast, New York, and others...
Regional Magazine for Moms Launches Health, Beauty Site
Selfies Have Officially Conquered the World of Magazine Covers
SisterMAG Updates Tablet Edition for iOS and Android, German and English Editions Will Use PressMatrix Platform
Bauer Media Under Fire Due to Nazi Magazine
Marketing Funnel Lexicon: Social Advertising
Study: Fake Web Traffic Is Worse Than You Thought
Twitter Use Rises Across US Age Groups
Google Updates Its Reader App While Publishers Begin to Worry about E-Book Sales
Time Spent Shopping Shifts from PC to Mobile
Ad Buyers Expect TV Plus Digital Video Spend to Increase
The Future of the Desktop —Rendering the Operating System Irrelevant?
Digital Jumps Double Digits, Traditional Hits a Single
MPA’s Digital Magazine Edition Seminar is targeted to magazine consumer marketing, ad sales, design, advertising and agency professionals at any level who want to learn more about the current and future digital magazine landscape. Come and hear from John Loughlin, EVP and General Manager, Hearst Magazines about the future of digital. Your entire department will benefit from this one-day seminar. Group rates are available. Register early! — space is limited.
October 22 - 23, 2013
Center 548
Reimagined and reinvented, AM²C 2013 is Magazine Media’s premier conference, convening the top minds from publishing, editorial, technology and advertising, to explore the topics that matter most during these transformational times.

The answer could spawn a generation of superbabies...