The Association of Magazine Media

Thursday, August 8, 2013

WIRED Taps Real Journalists for Native Advertising: Hand-picked Writers to Work on Sponsored Content
Condé Nast's Wired is officially unveiling a new unit called Amplifi; its mandate is to create content for brands that's highly tailored to the Wired reader while labeled as promotional.
Deciding How to Bundle Print and Digital Subscriptions
Some say that we need to stop offering separate print and digital subscriptions so the audience can get used to the idea of reading magazines digitally: But whichever model you choose, there are pros and cons to each.
Another Trend Online Publishers Need to Worry About
Mobile is fueling growth in users, but not ad dollars: While media consumption on desktop is expected to fall by the end of 2013, mobile is expected to push the entire digital category ahead of TV.
Behind Oprah's Buzzy September Cover: O's Creative Director Talks Wild Hair, Keeping Things Fresh
The cover of the just-published September issue of O, The Oprah Magazine (also editor Lucy Kaylin’s first issue), features the TV icon with an entirely new look—donning a wild, nearly four-pound wig.
Jennifer Aniston's 11 Best Magazine Covers of All Time
Aniston has seen her fair share of major, iconic magazine covers, including a recent appearance on the September 2013 issue of Glamour, and the memorable Funny Girl-inspired 2010 appearance on Harper's Bazaar.
The Magazine As "Portable Museum"
More on: Ebony Magazine's Trayvon Martin Covers
OMNI, the Iconic sci-fi Magazine, to Return Online
Modern Farmer Magazine Brings Style to the Local Food Movement
Saucy, an Indie Food Magazine on Kickstarter
Ben Freed Fired from DCist
Lads' Mags Shun Co-op Over Cover-Up Demand
Axel Springer’s New Focus on Digital Draws Cries of Betrayal
Publishers Object to US Restrictions on Apple in E-Books Case
The Washington Post Almost Bought Reddit in 2006
Where the Real Money Is Going in Online Advertising
Demand Media Sees Healthy Gain in Q2 Revenues
Social's Value Measured in Engagement Over Sales
The Opt-Out Generation Wants Back In
Tablet Traffic Valuable; Android Primary Choice, iOS Best For Browsers
Momentum Marketing
MPA’s Digital Magazine Edition Seminar is targeted to magazine consumer marketing, ad sales, design, advertising and agency professionals at any level who want to learn more about the current and future digital magazine landscape. Come and hear from John Loughlin, EVP and General Manager, Hearst Magazines about the future of digital. Your entire department will benefit from this one-day seminar. Group rates are available. Register early! — space is limited.
October 22 - 23, 2013
Center 548
Reimagined and reinvented, AM²C 2013 is Magazine Media’s premier conference, convening the top minds from publishing, editorial, technology and advertising, to explore the topics that matter most during these transformational times.
North Carolina, Utah and Texas metros populate Forbes' rankings on the strength of low costs, educated workforces, and strong growth, -but the very top spot is reserved for a surprising capital.