The Association of Magazine Media

Tuesday, August 6, 2013

Mary Berner on AAM Snapshot
MPA’s President offers her perspective on first-half circulation data: “It is crucial to view the latest Snapshot numbers in the larger context of audience and other metrics that paint a fuller, more accurate picture of industry vitality.”
Report: Magazines Rank as Most Engaging Ad Platform for Affluent Consumers
For ultra-affluent Gen X’ers, magazines ranked No. 1 in both reach and engagement, with 76 percent of this group seeing these ads in the last 30 days and 69 percent being interested in them.
Teen Vogue Kicks off Big Back to School Season
The 2nd annual Teen Vogue Back-to-School Saturday is a nationwide wide fashion and shopping initiative on August 10th that will offer readers across-the-store discounts. Hires Design Studio Big Human for This Fall's Big Relaunch
The team has been hiring heavily for the relaunch — the company said in May that it was hiring 30 new staffers, an increase of about 50 percent.
Meet 3 Test-Kitchen Chefs at Top Food Magazines: Cooks Behind the Covers
While television cooking shows serve principally to entertain, the challenge for the magazine chef is to create meals that can actually be whipped up by the typical reader
Quartz Lets Readers Comment on Specific Paragraphs, Elevating Role of Feedback
"The gist of it is to try to foster more productive and interesting and a higher standard of commenting on the kind of content we do," said publisher Jay Lauf.
Behind the Scenes with Sam Martin, Texas Monthly‘s Director of Digital Strategy
Allure Is Giving Away More than $1 Million in Free Stuff This Month
Foreign Affairs Sees Boost in Subscriptions
CEO Carrigan Steps Down After 22 Years with IDG Communications
Time Inc. Names Bairstow Financial Chief Ahead of Spinoff
David Perel to Leave American Media Adds to Teams
IBT: Not Ruling Out a Print Return of Some Sort for Newsweek
Meet the Mysterious Duo Who Just Bought Newsweek
Can International Business Times Reanimate Newsweek?
Newspapers Are Billionaires’ Latest Trophies
Siegler: While We Follow Bezos's Game of Checkers, He Is Actually Playing Chess
From Healthcare to Virtual Worlds: The Companies that Jeff Bezos Invests in
"The Most Interesting Man in the World" Reveals Who Deserves the Title on Reddit
Is Verily the Future of Women's Magazines?
The Short Story of Longreads, According to Its Founder, Mark Armstrong
Karl Lagerfeld Shoots Gabourey Sidibe in Red Leather for Harper's Bazaar
Social Media Penetration Continues Nationwide
With No New iPad, Tablet Market Takes a Dip
With Shine, Misfit Says It Has Made a Wearable You’ll Actually Want to Wear
More on: Twitter Users Rebelling Against Promoted Tweets Using Age-Old Tool of Mockery
Tech Turns Ad Aggressive
Data-Driven Marketing Efforts Increase
Reckitt Benckiser Calls $800m Media Review
More PR Agencies Move Into Media Buying
Don’t miss MPA’s digital training course on Sept. 18, where industry experts from Condé Nast, Hearst and Time Inc. will cover the framework for understanding the mechanics, vocabulary and processes of digitizing magazine media. Find out some of the key titles registered and learn why you should sign up today.
October 22 - 23, 2013
Center 548
Reimagined and reinvented, AM²C 2013 is Magazine Media’s premier conference, convening the top minds from publishing, editorial, technology and advertising, to explore the topics that matter most during these transformational times.
Texas Monthly's Cecilia Balli explores the messy, lonely, and visionary life of the first Texas writer and the first Latino, to win the vaunted PEN/Faulkner Award.