Friday, July 12, 2013
Publishers Try a Different Kind of Pay Wall: Unlocked by Watching Web Video
Publishers including Guitar World, Maxim, Radar Online, and USA Today Sports Media are experimenting with a pay wall that instead of charging readers requires them to watch an advertiser's video.
Burned Out? Grab a Glossy Magazine
Writer A.X. Ahmad recommends glossy magazines with quality editorial and high-end photography, like his favorite Dwell, as the cure for writer's block.
Mag Bag: Recap of the Week in Magazines
Fitness and Men's Journal partner, Maxim's bids, hires at Hearst, and InStyle.com led the notable events this week.
Desperation for Doughnuts
April Castillo, interning at Woman's Day, writes about her encounter with the "passionfruit doughnut;" which was only the beginning of a far-ranging odyssey that took her and her roommate across several neighborhoods in search of the next new tasty treat.
Library Adds Digital Magazine Service with Zinio
People Adds Two to Its Digital Team
More on Moves at InStyle
Douglas Peterson to Succeed Harold McGraw III as McGraw Hill Financial CEO
CQ Roll Call Hires a Campus Reporter
Maura Johnston on Why She Opened Her iPad-Only Magazine to the Web
Modern Farmer: New Magazine Tells the Stories Behind Your Food
Chop Chop Fights Child Obesity One Recipe at a Time
Review: New Fashion Magazine Verily Encourages Women’s Empowerment
The Brief Zine-Publishing Career of Mo Willems
Pharma Should Embrace Social Media
Advertisers Double Down on Mobile Paid Search
Hedge Funds Won't Rush to Advertise Even After Ban Is Lifted
Proximity Mobile Payments Forecast to Top $1 Billion
CPG Companies Accelerate Digital Direct
Mobile Ad Measurement Rules Finalized
"Google" Glass Menagerie: Google $920 Stock is Overmagnified
Android Fragmentation Concerns Overblown, Says Guy Who Helped Develop Android
Don’t miss MPA’s digital training course on Sept. 18, where industry experts from Condé Nast, Hearst and Time Inc. will cover the framework for understanding the mechanics, vocabulary and processes of digitizing magazine media. Find out some of the key titles registered and learn why you should sign up today.
The 2013 Yale Publishing Course—Leadership Strategies in Magazine & Digital Publishing (July 14-19)—tackles the most important issues facing publishers in this time of ever-accelerating change.
October 22 - 23, 2013
Reimagined and reinvented, AM²C 2013 is Magazine Media’s premier conference, convening the top minds from publishing, editorial, technology and advertising, to explore the topics that matter most during these transformational times.
LiveMap, a Russian company, is looking for funding to produce a helmet-mounted optical display of GPS-based route information controlled by a natural language voice-command system like iPhone’s “Siri.” Cycle World reports on the possibilities the new technology presents for motorcycling.