Wednesday, July 10, 2013
It All Adds Up: iPad Ad Units Surged 24.5%, Overall Growth at 7% for 58 Major Titles
Speaking about the latest magazine media ad data results for tablet and print, MPA CEO Mary Berner said “I’m optimistic that publishers’ experimentation and innovations for their print and digital products will continue to be rewarded.”
Hearst Projecting September Ad Growth for Fashion Set: Elle, Bazaar, Marie Claire Closing Record-Breakers
“The fashion and luxury world has come roaring back in spending in advertising, particularly in print,” said Hearst Magazines president, marketing and publishing director Michael Clinton.
Vanity Fair Launches Video Channel
Vanity Fair's digital video channel initially will feature four original series, some inspired by popular features in the magazine and others offered in the same spirit and tone of the publication.
Gorgeous Naked Athletes, Male and Female: ESPN's Body Issue Nails It
The magazine published eight different covers this year, up from six last year. ESPN The Magazine’s Body Issue will hit newsstands this Friday, July 12.
Infographic: Meet America's 25 Biggest Advertisers
For AT&T, the 2012 spending tally added up to $1.59 billion in measured media, making it the nation's most-advertised brand, according to Ad Age DataCenter's analysis of spending data from WPP's Kantar Media.
80-Year Ban on Hedge Fund Advertising Set to Be Lifted
Fortune Colleagues Remember John Curran
Joel McHale, Ryan Kwanten, Seth Meyers Join Esquire Network's "Getaway"
People Moves at Allure
Hennessey Named Editorial Director at Entrepreneur
A Contest from Target with a High-Tech Twist
Carine Roitfeld Recalls Her Teen Modeling Years in V Magazine
Fork in the Road for a Bookseller
M&C Saatchi's Ben Welsh: The Top Five Magazine Ads of All Time
Twitter Media Launches Blog to Highlight the Best Uses of 140 Characters
Apple Awarded Patent Integrating NFC
Apple Loses E-Book Antitrust Trial
Apple Gives iOS 7 a Neue Look
A Roll-Up Tablet? Flexible Glass Hints at Future
Kroger Sees Growth Potential in Harris Teeter Buy
Market Research Firms on Downward Trend
How Millennials Shop Online
IAB Study: Social Media Provides 3:1 ROI
Advertisers May Capitulate on Tracking Cookies: That Is No Longer Tenable
Don’t miss MPA’s digital training course on Sept. 18, where industry experts from Condé Nast, Hearst and Time Inc. will cover the framework for understanding the mechanics, vocabulary and processes of digitizing magazine media. Find out some of the key titles registered and learn why you should sign up today.
The 2013 Yale Publishing Course—Leadership Strategies in Magazine & Digital Publishing (July 14-19)—tackles the most important issues facing publishers in this time of ever-accelerating change.
October 22 - 23, 2013
Reimagined and reinvented, AM²C 2013 is Magazine Media’s premier conference, convening the top minds from publishing, editorial, technology and advertising, to explore the topics that matter most during these transformational times.
Kiwi Tim Pierce is a director, producer and cinematographer who has been shooting mountain biking since he was a teenager. He travels all over the world on assignments for skiing and snowboarding clients, but his truest passion remains that of the two-wheeled, trail shredding sort. BIKE magazine presents his video love letter to the bicycle.