Monday, July 8, 2013
Audience First and Other Essentials for Magazines and Magazine Media Survival in a Digital Age
At the Recent 2013 MPA Retail Marketplace Conference Samir “Mr. Magazine” Husni offered statistics and arguments demonstrating the ongoing relevance and power of print magazines.
Bloomberg Businessweek Debuts "Cover Trails"
Cover Trails are the mini-story behind how each week’s cover was made. It features thoughts from Businessweek’s editor-in-chief Josh Tyrangiel and creative director Richard Turley.
ShopAdvisor Is creating Editorial/Advertising Links in a Number of Time Inc. and Hearst Magazines
Flip through the pages of Cosmo’s July tablet edition and you’ll find “Shop This Ad” on a Sally Hansen manicure and a number of “You Can Shop This Page” touchable circles.
Meredith and Wenner Magazine Titles Form Sales Alliance
There’s not much precedent for separately owned titles going to market together, but the new Meredith-Wenner pairing shows how media companies have had to get more creative in the fragmented competitive landscape.
31st Annual Food & Wine Classic
A.1. Steak Sauce Facebook Campaign Promoted in Magazines like People, Sports Illustrated, Rolling Stone, Others
Forbes Media Acts Like a 96-Year-Old Startup, Licenses Its Content Platform
More on The New Yorker's Precedent-Setting "Moment of Joy"
More on Esquire’s Micropayment Initiative
Magazine Ads Engage women
Tom Finkel Named Editor of Village Voice
DuJour Approaches First Anniversary
Magazine and Retail Combo Based in Canada Further Extends Its Brand As a Retail Store in the US
Mau Cites Notable Indie Fashion Magazines
Postmortem: Game Developer Magazine
Anthony De Rosa on Circa's Plans to Reinvent the Digital News Article: "We Are Human Editors"
Bloomberg News Editor Curran Dies at 59
How to Create Content that Will Engage Across Screens
Why Does LinkedIn Want to Be a Media Company? The Data
Amazon Publishing Has First Million-Copy Hit; Will Authors, Agents Take Notice?
For the First Time, You Can Actually Own the Digital Comics You Buy
Strategy Analytics: Mobile Data Traffic to Grow 300% Globally By 2017 Led By Video, Web Use
Marketers Keep Up with Divergent Behavior on Smartphones and Tablets
Augmented Reality Developers to Spend $2.5B By 2018
The Ad Tech Shakeout Is Coming
FTC's New Paid Search Guidance Will Rearrange Search Marketing
Don’t miss MPA’s digital training course on Sept. 18, where industry experts from Condé Nast, Hearst and Time Inc. will cover the framework for understanding the mechanics, vocabulary and processes of digitizing magazine media. Find out some of the key titles registered and learn why you should sign up today.
The 2013 Yale Publishing Course—Leadership Strategies in Magazine & Digital Publishing (July 14-19)—tackles the most important issues facing publishers in this time of ever-accelerating change.
October 22 - 23, 2013
Reimagined and reinvented, AM²C 2013 is Magazine Media’s premier conference, convening the top minds from publishing, editorial, technology and advertising, to explore the topics that matter most during these transformational times.
Men's Health advises that you steer clear of Burger King on your way to the bank. Simply walking by a fast-food restaurant can mess with your financial sense, finds new research from the University of Toronto.