The Association of Magazine Media

Wednesday, June 12, 2013

MPA’s CEO Sees "Enormous" Opportunities at Retail
Mary Berner, president and CEO of MPA-The Association for Magazine Media, kicked off 2013s Retail Marketplace conference in Philadelphia on Tuesday by refuting fallacies about magazines and emphasizing the “enormous, almost unfathomable” opportunities for mutual benefit for the magazine category and retailers if they collaborate and innovate.
Magazine Industry Eyes Retail Partnerships
"We need to coordinate our databases with databases of the retailer to promote directly to consumers to come into particular stores to buy magazines," said Efrem "Skip" Zimbalist 3d, chairman and chief executive officer, Active Interest Media.
Top Magazine Execs Focus on Retail Channel
Top executives affirmed the critical importance of the retail channel for magazine media, and offered their views on how publishers, retailers and other channel partners can stem sales declines and maximize the category’s performance and profitability.
Condé Nast, Hearst, Meredith Execs Offer Industry Outlook at MPA Conference
“It’s important for the industry not just to bring up new product, but to refurbish, improve product that might have lost its way." Said Hearst's David Carey.
The Future of the Retail Landscape
Numerous macro trends will transform the retail landscape between now and 2020. To succeed and grow, suppliers need to begin now to align with and partner with retailers on their changing strategies, stressed RetailNet Group’s Keith Anderson.
Husni: "An Industry that Continues to Give Birth Is NOT a Dying Industry"
After examining the Retail Records of 25 New Magazines in 2012, Professor Samir Husni maintains that predicting the death of magazine media "is like saying television is dead because M.A.S.H. is no longer on."
Behind RDA’s New Contextual Video Ad Network
Hearst Digital Media’s Whitmore and Welker on the Group’s Next Steps
Publishers, Like Time Inc., New York, Figure Out Mobile Sales
Lewis D'Vorkin of Forbes: Disrupting the Disrupters
Food & Wine's Unconventional Tumblr Strategy
Why The Atlantic Hired an Entrepreneur-in-Residence
The New Yorker Names Breda O’Reilly Advertising Director
Digital Mags Can Be More Local, and More Global, Than in Print World
Say Media Redesigns ReadWrite Blog, "Ad Units Designed to Look and Feel More Like Magazine Ads"
Flipboard Update Brings Co-Curated Magazines
Cubes: VIP Tour of Hearst
How Digital Informed Inc.’s Redesign
Digital Marketing Is "Invasive and Annoying"
"Banner Ads Are Ugly and They Don’t Work," Is Content Marketing the Answer?
Reddit Adds Benefits for Gold Members to Further Monetize The Site Without More Ads
Web Display Ads Often Not Visible
Chart: An Irreverent Guide to Japanese Men’s Magazines
The Scourge of Transactional RFPs
Tablet Friendly Web Destinations Can See up to 50% Page View Growth
Traditional Media Predicts Significant Rise in Digital Revenues
Google to Offer Native Ads on Publisher Websites
More Publishers Tap Responsive Ads
Mobile Marketers Diverting Desktop Ad Dollars
Click-Through Success: Facebook's Move to Merge Sponsored Story Ads
US Smartphone OS Race Still Close, as Men, Younger Users Favor Android
Millennials Believe Technology Drives Global Change
Top-Down Thinking Is Bad for Your Brand
Walmart and P&G Do QR Codes Right
Appeals Court Rejects ComScore's Privacy Case Appeal
"Quit Google, Quit Facebook" Suggests Tech Expert as Surveillance Scandal Deepens
Following Google’s Lead, Facebook Seeks to Disclose FISA Request Numbers
The Best (And Worst) Cities for Newspapers
MPA is producing a three-part summer publishing education series for mid-to-senior-level Magazine Media professionals, featuring Sean Bumgarner, Design Director, Platform & Devices, Condé Nast. This breakfast series will give you an inside look at virtually every aspect of the digital magazine business. July, NYC. Sign up today.
The 2013 Yale Publishing Course—Leadership Strategies in Magazine & Digital Publishing (July 14-19)—tackles the most important issues facing publishers in this time of ever-accelerating change.

This week, Rodale leadership, board members, advertisers and new vendors gathered in New York to celebrate the launch of Rodale’s, a new eco-luxury e-commerce site. Hosted by Chairman & CEO Maria Rodale, the party showcased beauty, jewelry, apparel and home products sold on the site.