Friday, May 31, 2013
How Runner's World Created the Cover for the Special Issue on Boston
The July issue of Runner’s World is dedicated almost entirely to the Boston Marathon bombings on April 15 and what they will mean for all runners going forward. For our cover, we shot a finisher’s medal from this year’s marathon—but with a piece of black tape across its front. This evokes a tradition among police officers and firefighters, who place a band of black fabric across their badges when one of their colleagues has died in the line of duty. It is mournful, but it is also a show of support and solidarity. We saw runners wearing finisher’s medals this way around Boston in the days after the race. This simple, powerful image of an object is a radical departure from a normal Runner’s World cover—appropriately so.
Harvard Business Review’s Social Outlook
“Over the last five years, our approach has evolved,” Says Group Publisher Josh Macht, “We learned that Twitter is an effective medium to drive webinars; Facebook is effective for A/B testing for various ideas like magazine covers.”
Mag Bag: Recap of the Week in Magazines
Mag+ Announces Easier Android App Solution
Bon Appétit Adding Cities to Grub Crawl Calendar
Magzter Passes 10 Million Users, Moves to NY, and Signs Up 20 New Titles, Including Playboy, Shape
Profile: Robbie Myers, Editor in Chief, ELLE
Jonas Bonnier to Step Down as CEO of Bonnier AB
Spin Editor-in-Chief Caryn Ganz to Step Down
People Moves at SELF, Real Simple, Modern Luxury and Others...
Solar Panel Inside Nivea Print Ad Generates Power to Charge Your Cell Phone
"How Can Fashion Be Feminist?" a New Magazine Asks
Pot Magazines File First Amendment Lawsuit Against New Colorado Marijuana Law Treating Them Like Pornography
Mequoda's Study on Tablets Interpreted Differently by Industry Observers
Ideas For Increasing The Number of Digital Downloads
Digital Edition Developments at Garden & Gun, The Saturday Evening Post and Others...
New York Times Mobile Site Gets Upgrade
LinkedIn Goes More Media-Centric with Photo-Sharing
Charlie Rose Talks to Tumblr's David Karp About the Sale and Monetization
Google Warns: You Better Adequately Disclose Paid Content, Native Ads, Sponsored Ads
Digital’s Newest "Shiny Object" Is Native Advertising
Tumblr Extends Native Ad Units To Desktop Feeds
BoSacks: Profiting from Information Overload
Free Is Not the Magic Number: New Trends in E-Book Pricing
Google now believed to be world's biggest media owner with revenue of $37.9bn
Marketers Still Don't Get Attribution
Agency-Vendor Conflicts of Interest Escalate
Big Data Analysis Filters Into Marketing Practices
Retail Stocks Gain, Consumer Spending Rises
Internet Explosion: 4.6M Mobile Consumers, 3.6B Internet Users By 2017
Big Pharma, FDA Face Three Battles (Among Many)
The 2013 Yale Publishing Course—Leadership Strategies in Magazine & Digital Publishing (July 14-19)—tackles the most important issues facing publishers in this time of ever-accelerating change.
Don’t miss a night of networking with friends and peers at the historic Academy of Natural Sciences at Drexel University. June 11, Philadelphia.
New Orleans was this year's scene for innovation and inspiration for independent pubs. View photos from the IMAG Conference, which took place this week.
Join fellow junior editors as they welcome the new class of ASME interns and celebrate the beginning of summer at the ASME Next summer bash. (June 6 | NYC)
June 10 - 12, 2013
Loews Philadelphia Hotel
Retail Marketplace 2013 tackles the most important challenges in retail across the supply chain for print magazines -- driving sales, leveraging change, creating new opportunities and connecting with consumers.