Tuesday, May 28, 2013
Survey: Magazines are More Popular than Ever Among College Students
Not only are students reading magazines, getting fashion ideas from magazines, visiting Websites they've discovered through magazines, and buying things they've seen in magazines; they're also sharing publications among their friends.
Fashion Magazines Will See Bump in Ad Pages in First Half
With less than two months to go before the make-or-break September issues close, the pressure is on to enter the last stretch of the year on a strong note with advertisers.
Sports Illustrated Debuts "SI Now" Show
Starting June 3, the weekly sports mag is launching a new Web series, SI Now Powered by Ford. The live, half-hour talk show, which will air weekdays at 1 p.m. EST, will be hosted by Sports Illustrated Video anchor Maggie Gray.
Hearst Employs Native Advertising Across Brands
The five new units, now being rolled out to the market, are designed to let advertisers take advantage of the growth of mobile devices as well as social media and video.
At the Newsstand: Magazines Hit the Beach
Magazines Redux: Getting Wise to the Tablet
What If Print Had Been Created After Digital?
Edward Felsenthal Helming Relaunch of Time.com
Deirdre Daly-Markowski Is SELF's First Interactive Digital Director
Veranda Editor-in-Chief Dara Caponigro Is Resigning
Times' Mark Thompson Talks Future of Media
Publisher Meets Production House
BuzzFeed Partners with CNN, to Invest in YouTube News Channel
Lenovo Aims at U.S. Smartphone Market
IDC: PC Market Is Imploding Because People Are Buying iPads and Other Tablets
Commentary: Google Glass and Apple iWatches May Seem Dumb But Then, So Did Wristwatches Once
The Future of Media Measurement Should Be People-Based
Why Google Will Crush Nielsen
Principles of Flat Design
Real-Time Web Turns Consumers Into Impulse Buyers
Marketers Need to Embrace Peer-to-Peer Activities
Social Media Driving Mobile Video Discovery
Twitter to Amplify TV
Procter & Gamble CEO Returns to a Slate of Familiar Problems Including Who Comes Next
Commentary: A World Without Ads? Be Careful What You Ask for
Tumblr a Non-Starter for Advertisers
It’s a trap! Publishers Crave an Alternative to Google’s Adtech “Death Star”
Six Book Publishing Lessons from Open Road Media’s First 3 Years
Branded Content Marketing Evolution
Falling Commodities Prices
Shoppers Prefer Personalized Brick & Mortar Versus Online
New Orleans was this year's scene for innovation and inspiration for independent pubs. View photos from the IMAG Conference, which took place this week.
Join fellow junior editors as they welcome the new class of ASME interns and celebrate the beginning of summer at the ASME Next summer bash. (June 6 | NYC)
June 10 - 12, 2013
Loews Philadelphia Hotel
Retail Marketplace 2013 tackles the most important challenges in retail across the supply chain for print magazines -- driving sales, leveraging change, creating new opportunities and connecting with consumers.
Road & Track's Kevin Cameron (Also of Cycle World) looks at the fifty year evolution of an engine that motorists have deemed irreplaceable despite the protests of engineers who offered "advanced" designs.