Thursday, May 23, 2013
MPA Makes Headway in Tablet Metric Standardization
"Our goal is to be able to create standards that would be incorporated in a very wide way, ...We are the organization best suited to define those [standards,] but obviously our software partners and providers are going to be the people to create that software incorporating those specifications," said Ethan Grey, SVP Digital Strategy and Initiatives.
Photo Highlights from IMAG 2013
This year’s IMAG Independent Magazine Media Conference wrapped in New Orleans yesterday. View photos from general sessions, Arnaud’s and more.
Pinterest Powerhouse Harper’s Bazaar Drives the Shoppers
"With nearly 1.6 million unique visitors and 24.3 million page views, April site metrics have skyrocketed over the course of a year. In April 2013, unique visitors were up 41% YOY and page views climbed 47% YOY; most notably, more than one third of these page views (36%) came from mobile and tablet devices, a testament to our mobile-inclined, tech-savvy readers." Says Carol Smith, Publisher and CRO.
Bloomberg Businessweek Launches Millennials Targeted "BBW Gets You Ahead" website and Subscription Drive
Bloomberg Businessweek is targeting twentysomethings living at home for a campaign that aims to gently nudge them out of their parents' basements by offering a subscription to the magazine.
Newsweek's All-Digital Relaunch Includes New Ad Sponsorship Plans
“We thought there was an opportunity to do for professional journalism what Tumblr and Pinterest and Flipboard, and so many of the other innovative new startups have done for other kinds of content,” said CEO Baba Shetty.
Google Play Magazines Gets UI Update to Match Music and Books
CTIA Buzz: Zinio's New App Creates over 5,000 Mobile Magazines for New Nokia Windows Phone
T Magazine photos Held to a Different Standard, New York Times Says
Everyone Secretly Hates "Snow Fall"
BuzzFeed Business News Wants to Be Scoops
Heather Graham Hosts Vegas 10th Anniversary Issue Party
More on: Kevin Baron Editing Atlantic Media's New "Defense One"
Moving Past the Latest Smartphone
Sex or Smartphone? Women Prefer the Gadgets
Marketers Should Tailor Specific Pitches to Tablet, Smartphone
Responsive Ads Are Coming
Apple and Google to Lead Charge: Wearable Tech Becoming $30-$50 Billion Market
No Apple Watch Until Late 2014, Analyst Says
Three Lessons Learned from Implementing Marketing Automation
Advances in Technology Transform Methods for Historians and Archival Researchers
Majority of US Adults Read Newspaper Content Across a Range of Technology Platforms
TV, Video Habits See Big Changes
Good TV Content Trumps on, Whether Traditional TV or Streaming
YouTube CEO Is Cannes Lions Media Person of the Year
Infographic: How Social Media Is Used
How Publishers Organize for Social Era
Network Advertising Initiative Proposes New Mobile Privacy Rules
Join fellow junior editors as they welcome the new class of ASME interns and celebrate the beginning of summer at the ASME Next summer bash. (June 6 | NYC)
APPNATION returns to NYC next Tuesday and Wednesday (May 21-22) for their 3rd annual Cross-Platform Summit to explore the burgeoning world of apps across all connected devices. MPA members can register now and get 30% off using promotional code ANCPS30.
May 21 - 22, 2013
The MPA invites MPA members to attend the APPNATION Cross Platform Summit. Get 30% off using promotional code ANCPS30.
June 10 - 12, 2013
Loews Philadelphia Hotel
Retail Marketplace 2013 tackles the most important challenges in retail across the supply chain for print magazines -- driving sales, leveraging change, creating new opportunities and connecting with consumers.