The Association of Magazine Media

Wednesday, May 22, 2013

At IMAG, MPA Rolls Out Pilot Program for Digital Measurement Standardization
At a morning session on digital magazine measurement, Ethan Grey the association’s SVP of Digital Strategy and Initiatives, formally introduced a multi-industry pilot program that aims to provide consistent measurement and reporting of standardized metrics and data sets for magazine media across tablets and other digital platforms.
WIRED Completely Overhauls Print Magazine
The magazine has been completely made over by Scott Dadich, who before being named editor-in-chief last November worked as creative director of Wired from 2006 to 2010.
Forbes 100 Most Powerful Women Includes Tech, Media Titans Sheryl Sandberg, Jill Abramson, Marissa Mayer
This year's list contains 13 media names with Oprah Winfrey ranking as the most powerful media figure. Others include Condé Nast artistic director and Vogue editor in chief Anna Wintour (she jumped from No. 51 to No. 41.)
TIME's Graphic Cover of the Oklahoma Tornado
Technology and timing have enabled Time to nearly instantly chronicle four major news events thus far in 2013.
IMAG 2013: Day Two
View photos from general sessions at IMAG New Orleans, this year’s scene for innovation and inspiration for independent Magazine Media companies.
Introducing Esquire Weekly, a New Magazine for Tablets in Plans for Big Relaunch in Early Fall
With the Ongoing Success of HGTV, Food Network Magazines, Hearst Considering Launch of Title with Dr. Oz
Bonnier Motorcycle Group Promotes Andy Leisner to Group Publisher
Q&A with Motor Trend's Content Chief Angus MacKenzie, As the Title Races onto Every Available Screen
Reddit Helps Find Moore OK’s Missing Pets After Toronado
Garden & Gun Debuts Its First Digital Edition
More on: The Saturday Evening Post's iOS App from Yudu
ChopChop, a Quarterly Children’s Cooking Magazine Won the James Beard Award for Publication of the Year
Zite Adds 7 New Publishing Partners, Updates iOS App
Jann Wenner Discusses Putting His Son in Charge
Dorian Grinspan Talks Fashion and Founding Out of Order Magazine
The Cable Business Is Finally, Really Getting Killed By the Internet
Tablets Gain Popularity with Shoppers
67% of Smartphone Owners Would Rather See Ads Than Pay for Premium Content
Advertisers Still Paying for Ads That Never Display: Industry Turns to Tougher Standards for Legitimacy
Digital Dignitaries Debate Display's Death
Ad Agencies See Effectiveness in Online Video Wants to Make Mobile Sites Behave Like Native Apps and Ease Montetization for Publishers
IBM's Super Computer Watson Enters the Realm of Customer Engagement
Twitter Launches Ad That Can Collect Personal Information for Marketers
IHS: Google Fiber Not Going Nationwide
Pinterest Plays Coy on Ads, CEO Silbermann Indicates a Native, User-Friendly Commercial Approach
Fred Wilson: Yahoo Will Put Tumblr on Same Level as Facebook, Twitter
TiVo Boosts Revs, Data Efforts
iWatch Answers How We Feel About Brands
Teens Explain Why They Don’t Care About Facebook Anymore
Horizon Taps Gambelli As Chief Investment Officer
FTC Chief: "Do not track" Tool Might Be Unfair to Smaller Ad Networks
More Consumers Turn to Mobile to Research, Book Travel
Future of Social, Digital Shops in Doubt
What Do We Say When "Digital" Has Lost All Meaning?
Learn top editors’ tips for boosting sales, putting brands in the spotlight, and keeping the newsstand vital at Retail Marketplace 2013, June 10-12 in Philadelphia.
Join fellow junior editors as they welcome the new class of ASME interns and celebrate the beginning of summer at the ASME Next summer bash. (June 6 | NYC)
APPNATION returns to NYC next Tuesday and Wednesday (May 21-22) for their 3rd annual Cross-Platform Summit to explore the burgeoning world of apps across all connected devices. MPA members can register now and get 30% off using promotional code ANCPS30.
Sponsor Message
May 21 - 22, 2013
The MPA invites MPA members to attend the APPNATION Cross Platform Summit. Get 30% off using promotional code ANCPS30.
June 10 - 12, 2013
Loews Philadelphia Hotel
Retail Marketplace 2013 tackles the most important challenges in retail across the supply chain for print magazines -- driving sales, leveraging change, creating new opportunities and connecting with consumers.


Hitting the road for Memorial Day?   Popular Mechanics' Editor-in-Chief gives you the checklist for a classic family vacation —with an assist from modern technology, of course.