The Association of Magazine Media

Wednesday, May 15, 2013

Mary Berner Puts Her Money on Magazines
Yesterday Bob Sacks sent out an article titled “Why Magazines Are Failing” by Becky Lang. Here is the response from Mary Berner, President of MPA.
The New Yorker Launches Strongbox, an Anonymous Tip Tool
Built by Aaron Swartz, Strongbox can help journalists, and their sources, cover their tracks by giving leakers and tipsters the ability to cloak their identity when they reach out to the magazine.
A Peek at Hearst’s Digital Strategy
Chris Wilkes, Hearst VP Digital Editions, explains how he drives industry-leading subscription numbers. He describes the company's digital strategy that helped its tablet subscriber base pass the 1 million mark in March and add 400,000 readers year-over-year.
Wired Crowdsourced Tablet Mag "The Connective" in Two days
Last month, Wired announced an experiment to assemble a standalone tablet issue in just two days with crowdsourced content from readers via email and Twitter. "The Connective" hit digital newstands today. Redesign Aims to Be “Snow Fall” on a Weekly Basis
Women’s Health Mag Promotes Challenges via Facebook
TIME Goes All in With Angelina Jolie Coverage
Condé Nast Traveler to Launch in Middle East
7 Big Ideas From The Atlantic's New York Ideas Conference
Meredith Acquires Parenting and Babytalk from Bonnier
The Atlantic Announces ‘Unprecedented’ Defense Site
Kelsey Publishing Purchases ‘The Christmas Magazine’
Crowdsourcing Is Here To Stay — Now It’s About Building Tools for Networked Journalism
Boots' Health & Beauty Pledges To Stop 'Airbrushing'
David Zinczenko Throws Party to Celebrate More Upscale 'Men's Fitness'
Hearst’s Troy Young is a Fan of Native Advertising
Jayne Jamison Named VP and Publishing Director of Seventeen and Redbook, Mary Morgan Departs
Town & Country Adds Accessories Editor
HollywoodLife Reflects the New and Digital Bonnie Fuller
Bloomberg Editor-in-Chief Apologizes for Customer Data Access
Tech That Secures Quality Content Will Drive Brands, Platforms
Pandora Becomes First Digital Publisher to Integrate with Madison Avenue's Media Planning and Buying Software Suite
Google to Launch Subscription Streaming Music Service
Android Trouncing Apple with 75% of all Smartphones Sold in Q1
HTC 'Facebook Phone' Flops Along With Facebook Home
Mobile Marketing Spending Translates to Sales, Brand Lift
Affluent Gen Y Spends Less, Invests More
USPS Loses Another $1.9B in Q2
April Good for Some Vehicle Segments, So-So for Others
52 Media Groups Protest DOJ's Associated Press Action
Opinion: All Earned Media Is Not Created Equal
RSVP today for a free workshop (Thursday, May 16) on how to achieve beautiful, interactive, digital editions, across devices and OS with minimal investment.
Don’t miss out! Register today and meet, network and learn from the leaders, owners and trailblazers of the most successful enthusiast Magazine Media brands at the IMAG Conference in New Orleans.
APPNATION returns to NYC next Tuesday and Wednesday (May 21-22) for their 3rd annual Cross-Platform Summit to explore the burgeoning world of apps across all connected devices. MPA members can register now and get 30% off using promotional code ANCPS30.
Join fellow junior editors as they welcome the new class of ASME interns and celebrate the beginning of summer at the ASME Next summer bash. (June 6 | NYC)
Sponsor Message
May 20 - 22, 2013
Loews New Orleans Hotel
The #1 conference for independent Magazine Media publishers to share best practices, explore multi-platform solutions and discuss innovative strategies for growing Magazine Media brands.
June 10 - 12, 2013
Loews Philadelphia Hotel
Retail Marketplace 2013 tackles the most important challenges in retail across the supply chain for print magazines -- driving sales, leveraging change, creating new opportunities and connecting with consumers.

Considering U.S. Troops withdrew from Iraq a mere 17 months ago,it hasn’t taken long for the war to feel like a relic of history.  Photojournalist Michael Kamber, who noticed America’s desire to tune out the war while the battles were still raging, has responded with Photojournalists on War: The Untold Stories from Iraq, a riveting account of the conflict as told by three dozen of the war’s most prominent photographers.