The Association of Magazine Media

Tuesday, April 30, 2013

Food Magazines Feast on New Ads
A handful of food magazines have found success by broadening their traditional focus on recipes to more of a lifestyle approach, capitalizing on destination restaurants, celebrity chefs and travel.
Meredith Expands Program Guaranteeing Sales Lift for Big Advertisers
Some major magazine companies are expanding efforts to guarantee that advertising with their brands directly increases sales.
Q&A with Meredith Corp's Dick Porter
Dick Porter, president Media Sales Meredith National Media Group, speaks about the power of magazine media advertising and delves into their sales guarantee program.
Q&A with Susie Forbes on Condé Nast College of Fashion & Design
Two weeks ago, the brand new Condé Nast College of Fashion & Design opened its doors in London, offering two courses: the ten-week Vogue Fashion Certificate and the yearlong Vogue Fashion Foundation Diploma.
Q&A with Dwell's Michela O’Connor Abrams
O’Connor Abrams cites placing a focus on audience first, and not platforms, as the secret behind the success story of Dwell in the shelter magazine media category and beyond.
NBA Player Comes Out in Sports Illustrated: How Big a Deal Is It?
Forbes: We're a Relentless Product Machine
The Economist Looks to Colleges for New Readers
Condé Nast Entertainment Says It's All About Digital Video
McGraw-Hill Cos. to Be Renamed McGraw Hill Financial
How Mother Jones Turned Itself Into an Online "Secret Tape" Factory
Top Innovators in Business Publishing 2013: Mike Perlis, Forbes
Lucy Kaylin to Edit O, the Oprah Magazine
Mark Jannot Named Audubon VP/Content
Kim Tan Joins Real Simple
New Der Spiegel Editor Will Also Oversee Web Business
Yahoo: Yes, We're Still a Media Company
Yahoo Rolls Out Its Own "Native" Ad Format
P&G Moves Global Gillette Account to Grey
@ Fortune's Brainstorm Green: P&G's Bob McDonald Is Going Green for the Long Haul
Meet Deena Varshavskaya, CEO of Social Shopping Sensation Wanelo
PubMatic's Huge Q1 Highlights Private Marketplaces
Super Hot Outlook for Online Video Ad Spending
Online Ads Can Now Follow You Home
Hoopla of TV, Wooing Ads to Digital Media
TV in a Bad "Spot": Fragmented Audience Threatens Ad Sales
Nielsen Gets Digital to Track Online TV Viewers
Integrating Marketing Key, Yet Challenges Remain
ZenithOptimedia Predicts 3.9% Worldwide Ad Growth in 2013
Google Admits That Up to 10% of All Web Ads Are Never Actually Seen
Read This Before Google Now Tells You to
Apple’s Jony Ive Said to Be Bringingthe Flat Design Fad to iOS 7 with Visual Overhaul
Analyst: Apple's Smartphone Share in Single Digits by Sept.
UK.Gov Passes Instagram Act: All Your Pics Belong to Everyone Now
Facebook co-founder, Obama's digital strategist and new owner of The New Republic speaks candidly on the future of media at tomorrow's ASME Annual Meeting (open to ASME members and non-members).
Interested in learning more about DPS? Join an array of publishing luminaries for game-changing discussions that explore the most important topics in digital publishing today. Register now for this executive-level event.
Sticky Posts is a weekly compilation of the critical and creative news that can elevate the vitality and innovation of the magazine industry. Here’s what we’ve been reading the week of April 26, 2013.
Representative Pat Tiberi (R-OH), who addressed Magazine Media execs at last week’s annual Washington Day, stated that he’s on our side with respect to the continued deductibility of advertising expenses, but urges MPA to remain vigilant.
Don Peschke, Founder/President, August Homes Publishing, reveals why IMAG 2013 is a can’t-miss conference for brand innovators. May 20-22.
May 01, 2013
3 West Club
Register now to attend the ASME Annual Meeting with Chris Hughes, publisher and editor in chief of The New Republic. Co-founder of Facebook and digital strategist for Barack Obama’s presidential campaign, Hughes will speak candidly on the future of media. Plus—find out who wins the ASME Best Cover Contest. Lunch is $95 for ASME members. Non-members are also invited.
May 02, 2013
New York Marriott Marquis
Tickets are available now for the annual dinner on Thursday, May 2, 2013 at the New York Marriott Marquis
May 20 - 22, 2013
Loews New Orleans Hotel
The #1 conference for independent Magazine Media publishers to share best practices, explore multi-platform solutions and discuss innovative strategies for growing Magazine Media brands.
June 10 - 12, 2013
Loews Philadelphia Hotel
Retail Marketplace 2013 tackles the most important challenges in retail across the supply chain for print magazines -- driving sales, leveraging change, creating new opportunities and connecting with consumers.

Bicycling: Looking to unlock the secrets of France's mythical Loire Valley, Susan Orlean signs on for her first-ever bike trip. When she's not lost, anxious about chafing, or gorging on the crottin de chavignol, she pauses to wonder: What was I waiting for?