Monday, April 29, 2013
WIRED to Endorse Products at Target
WIRED has always branched out beyond the page and outside its editorial category to host conferences, create various digital brand extensions, and develop limited-edition products sold in its pop-up stores, now the magazine media brand makes its first big retail foray.
Men's Fitness Magazine Is Remade As a Lifestyle Brand
The tagline, which used to be "Everything for every man," is now "The new measure of success." To fulfill that promise, new departments instruct men in how to stay fit, but also what to eat and what to drive.
More on Bill Wood, MPA Senior VP/Chief Financial Officer
Popular Mechanics' Jim Meigs Explains Why the Future Wasn't Now
The Atlantic's Quartz Says Its Web-Only Business Site Is Thriving
Haymarket Media Leverages Engagement Data to Sell More to Existing Users
Real Simple Names Marketing VP
Feministing's Jessica Valenti Joins The Nation
Q&A with McMurry's Andrew Hanelly
Q&A with Kara Swisher, Co-Executive Editor of AllThingsD.com
Martha Stewart: I Nearly Signed up for Match.com
Nancy Pelosi Helps TNR Celebrate New Digs
ESPN: The Magazine Puts a Print Spin on Sponsored Content
iPad Edges Kindle Fire to Top JD Power Tablet Satisfaction Rankings Again
iPad Maintains Market Dominance in Overall Tablet Web Activity
Smartphones Overtake Feature Phones, Consumers Want All Services
Google Now Arrives on iPhone and iPad, in Mostly Complete Form
As Schmidt Speaks of Caution, Google Glass Gets Hacked
Forget "Native," It’s About a Content Mindset
"Out of Print" Doc Examines The End of Print Books and What It Portends
With Broad Audience Base, CPGs Seek to Reach Consumers Across Devices and Platforms
Experian: Americans Addicted to Social Media
Why Advertisers Need to Get Serious About Video
A Matchmaker for Digital Ads
YouTube Drops Price for Upfront Packages to Lure TV Dollars
Could Advertisers' Quest for Speed Be Compromising Quality?
Forecasters Downgrade 2013 Ad Outlook: Remain Bullish on Future, Especially for Digital, TV
Push to Require Online Sales Tax Divides the GOP
Don Peschke, Founder/President, August Homes Publishing, reveals why IMAG 2013 is a can’t-miss conference for brand innovators. May 20-22.
Sticky Posts is a weekly compilation of the critical and creative news that can elevate the vitality and innovation of the magazine industry. Here’s what we’ve been reading the week of April 26, 2013.
The host of the 2013 National Magazine Awards (May 2) is William Geist, co-host of the third hour of NBC’s “Today” and of MSNBC’s “Morning Joe.” Reserve your tickets today!
The category winners and ultimate "Cover of the Year" will be revealed at the ASME Annual Meeting on May 1. Open to ASME members as well as non-members.
May 01, 2013
3 West Club
Register now to attend the ASME Annual Meeting with Chris Hughes, publisher and editor in chief of The New Republic. Co-founder of Facebook and digital strategist for Barack Obama’s presidential campaign, Hughes will speak candidly on the future of media. Plus—find out who wins the ASME Best Cover Contest. Lunch is $95 for ASME members. Non-members are also invited.
May 02, 2013
New York Marriott Marquis
Tickets are available now for the annual dinner on Thursday, May 2, 2013 at the New York Marriott Marquis
May 20 - 22, 2013
Loews New Orleans Hotel
The #1 conference for independent Magazine Media publishers to share best practices, explore multi-platform solutions and discuss innovative strategies for growing Magazine Media brands.
June 10 - 12, 2013
Loews Philadelphia Hotel
Retail Marketplace 2013 tackles the most important challenges in retail across the supply chain for print magazines -- driving sales, leveraging change, creating new opportunities and connecting with consumers.