The Association of Magazine Media

Wednesday, March 27, 2013

Flipboard App Adds "Personal Magazine" Search Features
When it first launched in July 2010, Flipboard was an interesting new spin on news aggregation: an iPad app that turned people's Twitter and Facebook feeds into a digital magazine, now it's gone a step further. Find out more at Swipe 2.0
Swipe 2.0 & Flipboard 2.0
Join us for an exclusive look at Flipboard 2.0 with Paul Katz, Partner, Strategy & Development, Flipboard tomorrow at Swipe 2.0. Plus, over 10 new announcements from New York Magazine, Adobe, Hearst, Zinio, National Geographic & more. This is the final chance to sign up for Swipe 2.0, Magazine Media’s Playbook for Digital Success.
Lucky Mag Grows Online Community with Eye on Sponsorship Ops
Through a user-generated platform, Lucky magazine’s online community now has over 44,000 posts and more than 4,700 contributors that not only helps it to draw readers in, but advertisers as well.
Ariel Foxman in the 40 under 40
The first male managing editor of Time Inc.'s InStyle, Ariel Foxman spends his days in the worlds of female apparel and celebrities. Strategy Grows Revenue, Unique Visitors grew its revenue last year, building a digital sales number that for the first time matched what the print side generated, said Meredith Levien, chief revenue officer at Forbes Media.
AARP Rolls Out Social Monetization
The new program known as “Hot Deals” is designed for advertisers to reach the 50-plus audience through a dedicated Facebook tab that offers money-saving opportunities—the program promotes or tests timely offers that generate sales for new and repeat advertisers.
Career Advice from More Magazine's Editor-in-Chief Lesley Jane Seymour
Content Creativity: Turning Point of View into Brand Equity
Traditional Media Adapting to Digital Trends Through Acquisitions
Joe Purzycki, VP Advertising, Vox Media, Opines on What’s Next in Digital Advertising
Variety to Focus on Hard-Hitting Showbiz Stories in New Weekly Magazine
National Audubon Society Reinstates Ted Williams
A Pro Photographer on Shooting Actors vs. Models
Springpad App Enlists Brands, Publishers
What Agencies Want from Twitter
JWT Axes Staffers Over Controversial Online Ford Ads
New York Times Closes Another Loophole in its Digital Paywall
Report: Marissa Mayer Might Kill Off Yahoo's Content Business
Hashtags Considered #Harmful
Hashtags Useful to Follow Interests, Brands
Calculating the Worth of Mobile Features
Do Millennials Stand a Chance in the Real World?
McDonald's Has a Millennial Problem. Do You?
Teen Girls Most Likely to Rely on Mobile for Internet
Industry Websites' Performance Varies Across Devices, Metrics
GroupM: Internet Ad Spend Breaks into 12-Figures
Tomorrow, Google’s Scott Dougall will take the stage at Swipe 2.0, the only digital conference devoted exclusively to Magazine Media, to talk about how magazines can leverage Google’s reach to deliver the content that users love without compromising quality. “The Read” tapped into Dougall’s expectations for the conference as both a speaker and an attendee.
Don’t miss the premier retail conference for the magazine industry. Get the insights and solutions you need to drive sales at Retail MarketPlace 2013, Loews Philadelphia, June 10-12.
To commemorate ASME's 50th anniversary this year, the editors' group is compiling four lists of the most notable achievements in magazine journalism in the last half century. Nominations are now open.
Sponsor Message
March 28, 2013
Grand Hyatt New York
Come hear the world's most noted publishers, tech experts, financial pros and media pioneers as they share what's new - and what's next - in magazine media technology at the Swipe 2.0 Conference taking place at the Grand Hyatt New York, March 27-28, 2013.
March 29, 2013
Partnerships have become an integral part of the magazine media landscape. Execs from Active Interest Media and Ogden Pubs will discuss how partnerships are developed, benefits to both, and problems encountered and solved.
April 02, 2013
MPA Board Room
Join Zeke Koch of Adobe as he walks attendees through the latest features and enhancements through the latest features and enhancements to Adobe DPS (v.25), a sneak peek at this summer's release (v.26), and how DPS and Adobe Analytics combine to give publishers insights into analytics and engagement like never before.
May 20 - 22, 2013
Loews New Orleans Hotel
The #1 conference for independent Magazine Media publishers to share best practices, explore multi-platform solutions and discuss innovative strategies for growing Magazine Media brands.


Harvard Business Review's website features a blog post by the CEO of the European Centre for Strategic Innovation, Alessandro Di Fiore in which he offers: How you manage the period between when an insight is first generated and when a concept is judged ready for development as the key to getting discontinuous innovation off the ground.