Wednesday, February 27, 2013
Publishers Push into Agency Turf
Publishers are becoming more like agencies, as the likes of The Atlantic build out sponsored content offerings and creative services divisions to help drive them.
MSLO’s Everyday Food Managing Digital Transition
Everyday Food shifted its focus to digital late last year as part of an organizational restructuring that would help save the company up to $35 million.
Zinio's Maggiotto on Where Digital Mags Are Heading
Rich Maggiotto, co-founder and CIO of Zinio, a leader in digital magazine publishing and distribution, shares thoughts and advice.
Bloomberg Pursuits Redesigns and Ups Frequency
IDG and Other Publishers Focus on Centralizing Mobile Strategy to Meet Brand Needs
New Digital Magazine Start-Ups Target Food Markets
Foreign Affairs Dispenses 3 Strategies for Growth in Print and Digital Subs
Variety to Go Weekly, Drops Paywall
David Zinczenko is Consulting for David Pecker
Paul Slavin Promoted at Everyday Health
Steve Shepard, Founding Dean of CUNY J-School and Former Businessweek EIC, Steps Down
John Merwin, Angler and Magazine Vet, Dies at 66
Maya Jackson Randall, Finance Reporter, Dies of Leukemia
Pippa Middleton Gets a Supermarket Magazine Job
MagazinesAddress the Loss of Saturday Delivery
Years After Ditching the Click, CPG Marketers Embrace Web Ads With 'Calls to Action'
Study: Brand Engagement Growing on Instagram
App Marketing Costs Fall As Downloads Climb
Why Qualcomm Wants to Bring Ultrasound Transmitters to Smartphones and Tablets
Forrester Principal Analyst James McQuivey (and MPA Swipe Keynote Speaker): Why Silicon Valley Is the Next Detroit
Mark your calendars for this year's AMC - Magazine Media Conference, taking place Oct. 22-23 in New York City. Details to come.
Swipe 2.0 will kick off with a VIP networking reception on Mar. 27, featuring specialty drinks from NYC top shelf bartender Lucinda Sterling (right), who was spotlighted in the pages of DETAILS. Begin connecting with speakers, sponsors and attendees to the beats of DJ Vida.
ASME is sponsoring a scholarship to attend the @YalePubCourse, 7/14-19 for publishing professionals. Apply by 3/15
March 28, 2013
Grand Hyatt New York
Come hear the world's most noted publishers, tech experts, financial pros and media pioneers as they share what's new - and what's next - in magazine media technology at the Swipe 2.0 Conference taking place at the Grand Hyatt New York, March 27-28, 2013.
Photo credit: Robert Pratta/Reuters
The Atlantic: Pivotal research confirms well-worn notions that the Mediterranean diet--including produce, olive oil, nuts, etc.--significantly reduced rates of heart attacks and strokes, as compared to a low-fat diet.