The Association of Magazine Media

Monday, February 11, 2013

The Esquire Network Is Coming
The Esquire Network will offer shows aimed at capturing areas of interest like cars, politics, world affairs, travel, fashion and cooking. David Granger, Esquire’s editor in chief, said he expected the programming to be “not duplicative of what readers find in the magazine, but in the same wheelhouse.”
AARP Unveils “Real Possibilities” During Grammys
The campaign will also appear in prominent locations like the home page of the AARP Web site,, and the front cover of publications that include AARP the Magazine.
Condé Nast Titles Featured in Mercedes-Benz Super Bowl Spot
Mercedes (an advertiser in Condés magazines for over 20 years) created three fake covers featuring its hero. A spokeswoman said it partnered with Condé because its magazines conveyed “the life our hero aspired to.”
Sports Illustrated Swimsuit 2013 Issue
The 2013 shoot was the 49-year-old Swimsuit's first ever in Antarctica (it is summer there,) which means that all seven continents were represented.
Self Magazine Refocuses for a Younger Audience
Self is broadening its tight focus on exercise and wellness to become a more general lifestyle magazine infused with more beauty and fashion, an effort that will include editorial changes, a new look for the cover and logo and licensing agreements.
Hearst Is Revamping All of Its Online Magazines with Responsive, Personalized Design
The first magazines to make the switch are and (Other Hearst titles include Cosmopolitan, Popular Mechanics, Good Housekeeping, and Esquire.)
Rise of Tablet Editions Means Its Time to Reinvent "Back of the Book"
Esquire Gets Interview with Navy SEAL Who Shot Osama Bin Laden
How Playboy Magazine Featured the Greatest Architects and Designers
Seventeen Names Mary Alice Stephenson Contributing Style Editor
Mindful Magazine Hits Newsstands
Diddy Gets a New York Magazine Tattoo
Lucy Liu Covers Fitness Magazine
Dog News Magazine Gives Dogs Their Days
Garden Design to Fold
Five Ways Media Companies Can Build Paywalls Around People Instead of Content
This is Where the Paywall Works
Tablets Provide Better Print Reader for Older Demos
Apple Watchers See An iWatch Ticking
Facebook Lays Groundwork for Ad Network Off the Social Site
Web Companies Ask NY Court to Nix "Amazon Tax"
Commentary: Stretching the Truth in Digital Media
No Saturday Mail Means Marketers Must Adjust
Post Office Slows Rate of Losses for Quarter
USPS Admits FSS Is Losing Money
Urbanski: USPS "Customers Deserve Better"
Former Publisher’s Bill Would Have Compelled Newspapers to ID Commenters
Sam Syed, Creative Director, Popular Science, shares the secrets to creating magazine apps readers love, and won’t break your brand’s bank account. NYC, March 27-28.
Join a must-attend conference that tackles today’s most important issues at retail – driving sales, leveraging change and creating new opportunities. Philadelphia, June 10-12.
ASME is sponsoring a scholarship to attend the @YalePubCourse, 7/14-19 for publishing professionals. Apply by 3/15
Sponsor Message
March 28, 2013
Grand Hyatt New York
Come hear the world's most noted publishers, tech experts, financial pros and media pioneers as they share what's new - and what's next - in magazine media technology at the Swipe 2.0 Conference taking place at the Grand Hyatt New York, March 27-28, 2013.


WIRED's Danger Room blog reports on a new technological development that may make legislative efforts to ban high capacity magazines ineffectual. In response to mass shootings of 2012, politicians have proposed restrictions on the number of bullets that handgun and rifle magazines can hold. And just as they do, new 3-D printing technology blows holes right through that debate. The 3-D printing gunsmiths at Defense Distributed are about to release blueprints for an upgraded magazine that won’t degrade even after you fire hundreds of rounds.