The Association of Magazine Media

Wednesday, February 6, 2013

MPA Response to USPS 5-Day Delivery Plan
The Postal Service has announced plans to move to five-day delivery starting August, which has potential implication for some magazines.
Teen Vogue Launches Fashion Magazine Mobile Game
Teen Vogue has launched a branded edition of the mobile game Me Girl, available for free on The Apple App Store, the Amazon App Store and Google Play.
Sports Illustrated Shoots on 7 Continents for Swimsuit Issue
Few would think about swimming in Antarctica, but Sports Illustrated took its models there for its annual swimsuit issue - shooting on all seven continents for the first time. Gets the Picture: Pinterest and Videos Drive 103% Visitor Spike
The site reported over 11.4 million unique visitors for the month of December. This was in a month where holiday shopping and reduced work days tend to challenge everyone’s metrics.
ESPN The Magazine’s Music Issue Features Iconic Album Covers Recreated with Athletes
Reddit to Allow Only "Non Intrusive" Ads
Emmis Updates Apps for Magazines
Consumer Reports Adds to Executive Team
Carine Roitfeld Talks Harper's Bazaar, Porno Chic, and That Gucci Ad
Doonesbury Makes Case for Print, Enrages Web Comics
Chris Hughes Hopes TNR Will Profit by 2015
Felix Dennis Returns to the Well with Computer Active Acquisition
Mental Floss, a Magazine that also Sells Products, Expands
Slate Looks to Audience Development
Amazon Wins Broad Patent to Create Marketplace for Used Digital Content
AOL's Advertising.Com Group Rebranded as AOL Networks
Google Launches YouTube Channel Redesign in Limited Beta
Apple to Highlight Self-Published Books
PPA to Publish Combined Print and Digital Figures for Magazines
BBC Launches First Sports App for International Fans
Publishers Cool on Facebook
Most Facebook Users Have Taken a Break from the Site, Survey Finds
Facebook vs. Twitter: The Real-Time Battle
Facebook Sues Aggregator for Displaying Old Profiles
As Pinterest Grows, Startup Seeks $2.5 Billion Valuation
Location-Based Mobile Ads Deliver Best Engagement, Performance
Marketing Budgets Rise, Determining Multichannel ROI, Metrics Remains a Challenge
NYTimes: It’s a Tablet. No, It’s a PC. Surface Pro Is Both.
Arbitron PPM Gets MRC Accreditation in Four Top Markets
Consumers Seek Brand Engagement, Personal Touches
Sam Syed, Creative Director, Popular Science, shares the secrets to creating magazine apps readers love, and won’t break your brand’s bank account. NYC, March 27-28.
Attend the Feb. 6 MPA Research Committee meeting for the first comprehensive look at findings from a benchmark study on consumer attitudes toward e-newsstands. Email for details.
Join a must-attend conference that tackles today’s most important issues at retail – driving sales, leveraging change and creating new opportunities. Philadelphia, June 10-12.
ASME is sponsoring a scholarship to attend the @YalePubCourse, 7/14-19 for publishing professionals. Apply by 3/15
Sponsor Message
February 07, 2013
In an ever-evolving media landscape, media companies are expected to distribute content from their brands across a variety of channels, platforms, websites, apps, print and more. During this webinar learn how to succeed in today’s disruptive environment, prioritize digital efforts and gain new customers in doing so.
March 28, 2013
Grand Hyatt New York
Come hear the world's most noted publishers, tech experts, financial pros and media pioneers as they share what's new - and what's next - in magazine media technology at the Swipe 2.0 Conference taking place at the Grand Hyatt New York, March 27-28, 2013.


In Esquire's The Politics Blog, Tom Junod takes a hard look at an area of government policy few are willing to look at squarely: namely the sanctioned killing of individuals, some of them American citizens, in the post 9/11 world of counter-terrorism.