Tuesday, December 11, 2012
Another Year of Transition for Magazines
In the coming year, magazines will be focusing more and more on furthering their brands rather than simply selling a print product.
MyRecipes.com Launches E-Cookbook Series
The MyRecipes.com cookbooks, at $3.99 each, pull together recipes from Time Inc.’s lifestyle magazines, like Real Simple, Food & Wine and Cooking Light.
Hearst Puts a Toe Back in Trade Publishing
Hearst has launched the new 7YY/Hearst Magazines imprint and sales channel to support it. Its first release is 7 Years Younger: The Revolutionary 7-Week Anti-Aging Plan.
Mike Nizza to Lead Esquire Digital
New Editor at Backpacker, Other Moves
Conde Nast Traveler Partners with Adspace Digital Mall Network on Exclusive Content
Magazines Opt for More Modest Holiday Parties
How Print Continues to Adapt to the Digital World
Consumer Reports/ShopSmart Name Top Shopping Apps
Crime Pays for Mug-Shot Magazine’s Publisher
Team Behind iPad Mag TRVL Gets Ready to Roll Out Own Tablet Publishing Platform PRSS
The "Apple Tax" - America's Costly Obsession
Pew: Men, Highly Educated, More Engaged with News on Mobile Devices
Consumers Favor Mobile for Email
Flurry: Time Spent with Mobile Apps Rivals TV
FTC Intensifies Scrutiny of Kids' Mobile Privacy
Hands On with Instagram's New Features
Twitter Takes on Instagram with Built-In Image Filters
New Profile Pages Coming to All Twitter Users Dec. 12
Washington Post Appears to Be a Dinosaur – but Has Already Evolved
Initiative: Value Is Core to Consumer Brand Experience
IAB's Rothenberg on Developing and Sustaining Brands in the Digital Era
Web Ad Business Finally Moves to a New Measurement Standard
How Publishers Can Win at Programmatic
Big Advertisers Ignoring Online Video: Study
TONIGHT! Join ASME NEXT at this open-bar event for junior print/web journalists: a holiday party featuring a Q&A with GQ Editor-in-Chief Jim Nelson.
Celebrating magazine media excellence, the 2013 program will honor both print and digital nominees at the National Magazine Awards Annual Dinner on May 2, NYC.
December 12, 2012
The Professor's LOFT
Join ASME NEXT at our next semi-monthly open-bar event for junior-level print and web journalist . . . and hear what a top editor has to say about getting in and moving up in the magazine business. On December 12, we will be speaking with Jim Nelson, Editor in Chief of GQ.
December 13, 2012
Time & Life Building
MPA Digital: Social Media is a special half-day conference focusing on how magazine brands can use social media platforms to drive brand awareness, create better engagement with the audience, sell subscriptions, and develop stronger ties with advertisers.