The Association of Magazine Media

Monday, December 3, 2012

The Hot List 2012
The supernovas of print, television and digital media, based on ad business, audience numbers, category supremacy, creativity, innovation, industry accolades and social buzz.
Carey: Tablet Readers Don't Want Interactivity
When Hearst first launched digital editions for the iPad, it loaded its titles with interactive features—features, Hearst President David Carey said, readers don’t necessarily want.
Saveur Debuts Online Cooking Show
On the YouTube Hungry channel, Saveur's "Dueling Dishes" online video series pairs two chefs who square off with their versions of the same dish.
New Launches in November
78 new titles arrived at the nation’s stands for the first time in the month of November: 21 were published with an intended frequency and 57 were annuals, specials or book-a-zine.
EndPlay Adopts Mobile-First Approach
Matthew Barkoff, Executive Director of Sales at EndPlay, discusses the growth of Responsive Web Design and shares the most compelling argument for moving to Responsive Web.
Will Condé Nast or Hearst Create the Next Pinterest?
Digital Subs Rising, The Economist Unbundles Tablet Editions from Print
On the Newsstand: Pet Magazines
Lindgren on the October 1965 Esquire
Sports Illustrated Debuts 3 New Sports Books
The First Non-Profit Magazine Tablet App
A New Wildlife Magazine Aimed at the Very Young Seeks UK Contributors As It Plans Further Growth
National Journal Pivots
National Journal's Ron Fournier: Story About Son "Was the Hardest Article I’ll Ever Write"
Inc. Spotlights Job Creation with Hire Power Awards
News Corp. Shuts Down The Daily
When Zines Take Over the Pool Hall
The Inside Story on How Reddit Was Created: "I Wanted to Make the World Suck Less"
Kimberly Cutter Joins Harper's Bazaar
Tim Koorbusch and Kate Lewis Join Say Media
W for Fashionista Wedding Party
Native Ads In 2013: Scale, Headlines As Banners, Mobile, Samsung, and Yahoo
Who Do Online Advertisers Think You Are?
Among U.S. Social Network Users, Smartphone Apps Trump the Mobile Web
Why Did Google Buy BufferBox? Because the Entire Mail and Package Delivery System Is Broken
Adobe Sponsored Content: Men's Health creates an engaging user experience using Adobe Digital Publishing Suite. See how Rodale Publishing strategically designed Men's Health with the smartphone user in mind.
Meredith Wagner has been named Executive Vice President, Communications, of MPA. She joins the association from Women for Women Intl. and Lifetime Networks.
MPA's Ethan Grey invites you to attend an exclusive Digital Publishing Seminar at Adobe's NY offices on Dec. 5. Free to members, you'll learn about digital applications created by other leading magazine publishers and hear how they are transforming their business through growth of digital readers, high value advertising sponsorships, and real-time understanding of reader engagement.
TONIGHT! Join ASME NEXT at this open-bar event for junior print/web journalists: a holiday party featuring a Q&A with GQ Editor-in-Chief Jim Nelson.
Tomorrow is “MPA Digital: Social Media.” Learn how to drive engagement for your brand and connect in more meaningful ways with your audience.
Celebrating magazine media excellence, the 2013 program will honor both print and digital nominees at the National Magazine Awards Annual Dinner on May 2, NYC.
Sponsor Message
December 12, 2012
The Professor's LOFT
Join ASME NEXT at our next semi-monthly open-bar event for junior-level print and web journalist . . . and hear what a top editor has to say about getting in and moving up in the magazine business. On December 12, we will be speaking with Jim Nelson, Editor in Chief of GQ.
December 13, 2012
Time & Life Building
MPA Digital: Social Media is a special half-day conference focusing on how magazine brands can use social media platforms to drive brand awareness, create better engagement with the audience, sell subscriptions, and develop stronger ties with advertisers.

Travel + Leisure: This time of year is made for memorable travel experiences. From traditional foods and celebrations to great shopping and good cheer, there are plenty of reasons to pack your bags.