The Association of Magazine Media

Friday, November 30, 2012

Atlantic Media to Deploy Twitter Ads
That magazine media company plans next month to begin showing ads promoting certain advertisers atop Twitter feeds displayed in apps such as HootSuite, Echofon and TweetCaster.
Condé Nast Invests in Rent The Runway
Rent The Runway, a Netflix that allows women to rent designer clothes and accessories at mark down, has raised $20 million in funding led by Condé Nast Publications
Esquire in New Venture with Digital Publisher
Esquire announced a partnership with Byliner, a digital publishing start-up, that will have three distinct components accessible to readers through e-books.
Get the Scoop on’s Relaunch
With 5.5 million monthly uniques and five million followers on social media, is the largest web property out of Conde Nast’s women’s magazines.
A Response to "Subcompact Publishing" Sees Jump in Traffic
Net-a-Porter to Launch Print Magazine
Atmosphere Proximity Wins The Economist
Caribbean Travel + Life to Fold into Islands Magazine
National Journal Announces Major Reorganization
Lassa, Jordan to Automobile
People on the Move: Atlantic, Taste of Home...
A Look at the Fashion Photography of Gordon Parks, LIFE's First African-American Staff Photographer
Bob McDonald Looks to the Future of P&G
Are Traditional Media-Planning Jobs Going the Way of the Dinosaurs?
D.O.A.: Death of Advertising
It's Basic Math That's Killing Display
IAB Releases Report on Best Practices for Website Tagging
Mobile Search Budgets Increasing 307% for Smartphones, 231% for Tablets
Mobile Marketers Win Important FCC Text Message Ruling
Singles Like Smartphones, Couples Like Tablets
55+ Use Tablets As Multitasking Tool
Next Issue Expands Title Offerings Outside 5 Founding Companies
New iTunes Goes to 11
Barnes & Noble Posts Profit, But Slips in Digital Content
Microsoft Faces "Year of Reckoning" in Mobile Software, IDC Says
Lenovo Takes on Apple, Samsung
Want Tumblr Analytics? It Will Cost You
TechmemeFounder: Give Me Human Editors
The Death of the Cash Register
Tomorrow is “MPA Digital: Social Media.” Learn how to drive engagement for your brand and connect in more meaningful ways with your audience.
TONIGHT! Join ASME NEXT at this open-bar event for junior print/web journalists: a holiday party featuring a Q&A with GQ Editor-in-Chief Jim Nelson.
MPA's Ethan Grey invites you to attend an exclusive Digital Publishing Seminar at Adobe's NY offices on Dec. 5. Free to members, you'll learn about digital applications created by other leading magazine publishers and hear how they are transforming their business through growth of digital readers, high value advertising sponsorships, and real-time understanding of reader engagement.
Celebrating magazine media excellence, the 2013 program will honor both print and digital nominees at the National Magazine Awards Annual Dinner on May 2, NYC.
Sponsor Message
December 12, 2012
The Professor's LOFT
Join ASME NEXT at our next semi-monthly open-bar event for junior-level print and web journalist . . . and hear what a top editor has to say about getting in and moving up in the magazine business. On December 12, we will be speaking with Jim Nelson, Editor in Chief of GQ.
December 13, 2012
Time & Life Building
MPA Digital: Social Media is a special half-day conference focusing on how magazine brands can use social media platforms to drive brand awareness, create better engagement with the audience, sell subscriptions, and develop stronger ties with advertisers.

The Economist: The Economist Intelligence Unit earnestly attempts to measure which country will provide the best opportunities for a healthy, safe and prosperous life in the years ahead.