Thursday, November 29, 2012
Magazine Readership Grows
Total print and digital magazine readership has posted an increase among the surveyed titles in the GfK MRI Survey of the American Consumer.
Tablet Editions: Big Gains Ahead?
Expect 2013 to be a big year for tablet editions and native tablet mags as publishers tweak offerings, vendors improve platforms and tools, and a more stable tablet publishing ecosystem emerges.
Jenna Bush Hager, Homesick Southerner
The TODAY contributing correspondent talks about adding to her workload by taking on a role as editor-at-large for Southern Living, saying she misses “the slow Texas way.”
This Film Is Not Yet Rated
Design Director David Curcurito provides some insight into the process of creating a video trailer to preview each issue.
What Do You Mean, Cut?
The new HBO documentary “In Vogue: The Editor’s Eye” highlights the work of the many strong-willed women who have helped create fashion images for Vogue for over several decades.
Harvard Business Review Fetes 90th Anniversary
All You Brings Social Commentary into Print Product
Wired.com Names New Culture and Entertainment Editor
Runner’s World Names Managing Editor, Photo Director
Newsweek's Eric Danetz Moves to Alloy
TV Guide Vet Scott Crystal Joins Mobile App Net
Josh Rucci Joins Bloomberg LP
A Look at Competitive Renewal Offers
New Study: Is Increased iPad Adoption a Death Knell for Print? Hardly, Says Michael Norris of Simba's New Report
Taking a Cue from Magazines, Atavist Begins to Offer Subscriptions
Engagement Metrics: Clicks and Pageviews Are Just the Tip of the Iceberg
ComScore Rolls Out Digital Cross-Platform Audience Measurement
Swipeable Tablet Ads See Higher Engagement, Google Says
Mobile Ads Still Lag in Likability Among Consumers
Remington’s Content-As-Ads Approach
Pew: Mobile Browsing, Usage Continues to Grow
Apple Could Release iTunes 11 Today
Millennial: Apple Still Leads Samsung in Overall Impressions, but Android Dominates iOS with 52% Share
iPhone Shipments to Enterprise Will Surpass Those of BlackBerry by End of the Year
Should Reporters’ Tweets and Facebook Posts Be Edited in Advance?
Acquia Lands $30 Million Series E to Scale Out Its Enterprise Drupal Development Platform
Data Points: Why People Copy Content from Sites
Five Tips for Organizations Confronting Digital Change
The Corporate Struggle with Innovating
Ailing U.S. Postal Service Tries to Avoid Twinkie’s Fate
USPS Underestimates How Many Employees Will Take the Money and Run, Poll Says
MPA's Ethan Grey invites you to attend an exclusive Digital Publishing Seminar at Adobe's NY offices on Dec. 5. Free to members, you'll learn about digital applications created by other leading magazine publishers and hear how they are transforming their business through growth of digital readers, high value advertising sponsorships, and real-time understanding of reader engagement.
Celebrating magazine media excellence, the 2013 program will honor both print and digital nominees at the National Magazine Awards Annual Dinner on May 2, NYC.
December 12, 2012
The Professor's LOFT
Join ASME NEXT at our next semi-monthly open-bar event for junior-level print and web journalist . . . and hear what a top editor has to say about getting in and moving up in the magazine business. On December 12, we will be speaking with Jim Nelson, Editor in Chief of GQ.
December 13, 2012
Time & Life Building
MPA Digital: Social Media is a special half-day conference focusing on how magazine brands can use social media platforms to drive brand awareness, create better engagement with the audience, sell subscriptions, and develop stronger ties with advertisers.
Oxford American: Picture yourself waking up from a drug overdose. And you're lying on the floor of a wood structure. It's sixty feet off the ground and there's no one else around. It's a treehouse.