Monday, November 26, 2012
iMonitor's Best Print Apps of 2012
Producing a high-quality print app is tricky. It has to have enough interactivity to hook a reader, but not so much that it overwhelms them. It needs compelling information, attractive design, and enhanced ads. And most importantly, it has to work.
Apple's Breaks New Ground with Latest Magazine Campaign
Last week, The Read broke the news that Apple would be running ads on the back cover of major regional and national magazines that featured the mini with the issue’s cover on its screen. This week's TIME confirms it.
Martha Stewart’s New Fans
Stewart has emerged as something of a patron saint for entrepreneurial hipsters, who have begun selling their own crafty goods online.
Don’t Call It a Redesign
Atlantic Digital editor Bob Cohn talks about how rebuilding TheAtlantic.com's home page morphed into a strategic initiative rather than just an aesthetic one.
Oprah Seeks a Younger Audience
With signs of progress at OWN, Winfrey now has more time to devote to other media platforms — her magazine, radio channel on XM, Facebook page, Twitter account, and her latest content channel on The Huffington Post.
Pubs That Go Digital-Only Face New Audit Requirements
Time Inc. Tests "Time Engage" Ad Product with Toyota
Southern Living Hires Bush Daughter to Attract Younger Readers
Report: Condé Nast Annual Holiday Luncheon
WSJ., T Magazine Gearing Up for February Fashion Issues
Bonnier Publisher Wins MRAA Journalism Honor
Moves: Condé Nast Traveler, Flying Magazine
People on the Move: Women’s Health, Milwaukee Magazine...
WSJ. Names New Creative Director
Steve Schapiro, Who Shot People Mag's First Cover, Talks Photography Then and Now
Malcolm Gladwell Moves to Hollywood Screenwriting
Paul Solomons to Stay with British GQ
Bonnie Fuller to Be Honored by Reisenbach Foundation
Former Essence Editor Launches Entertainment Site
Grace Coddington Gives Inside Look at Vogue in Memoir
Future Returns to Profitability
Future Predicts "Tablet Christmas" Will Boost E-Editions Sales
iPad Owned Black Friday
Have Publishers Let Competitors Position Their Media?
Issue Ads to Go into Overdrive
Editorial: Postal Dis-service
In India, Print Ads Are Best During Power Outages
Despite Mobile Threat, Rich Media Rises
Should Publishers Invest in Audience Data? Depends on the Publisher
Instagram Adds Site "Badges"
MPA's Ethan Grey invites you to attend an exclusive Digital Publishing Seminar at Adobe's NY offices on Dec. 5. Free to members, you'll learn about digital applications created by other leading magazine publishers and hear how they are transforming their business through growth of digital readers, high value advertising sponsorships, and real-time understanding of reader engagement.
Celebrating magazine media excellence, the 2013 program will honor both print and digital nominees at the National Magazine Awards Annual Dinner on May 2, NYC.
November 27, 2012
MPA Board Room
Adobe will showcase innovative publishers' strategies for growing digital audiences, developing incremental revenue streams and extending brands via robust storefronts, merchandising, social sharing, geo-targeting and more.
November 28, 2012
Keep up with the rapidly changing rules—and learn how to keep your magazine out of court.
December 13, 2012
Time & Life Building
MPA Digital: Social Media is a special half-day conference focusing on how magazine brands can use social media platforms to drive brand awareness, create better engagement with the audience, sell subscriptions, and develop stronger ties with advertisers.