The Association of Magazine Media

Tuesday, November 20, 2012

In observance of Thanksgiving, the MPA Daily News Roundup will be on hiatus beginning tomorrow, returning to your inboxes on Monday, November 26. Have a wonderful holiday!
The Science Behind Magazine Influence
A new study from Mindshare UK on behalf of PPA has revealed that magazine advertising investment could more than double before return on investment drops to that of TV.
NetPage, Zumobi Set the Bar for Digital Magazines
A deeper look into the new landscape of digital and interactive magazine editions, analyzing the features they offer to readers around the globe.
The Economist’s Content Marketing Bid
Since 1945, the Economist Intelligence Unit has given clients access to the magazine's research and audience. More recently, it added a content marketing arm and a content-focused PR shop.
Garden & Gun on "Morning Joe"
Garden & Gun editor-in-chief Dave DiBenedetto presented the magazine's "Made in the South Awards," celebrating the best in Southern craftsmanship.
Bonnier’s Sport Fishing Mag Captures Oil Rig Blast
CFDA, Details Magazine Tie Up for Fundraiser
Hearst CEO Frank Bennack Jr. Sits for Interview at Paley Center
David Zinczenko Exits Men's Health
New Yorker Theater Critic John Lahr to Step Down
CNNMoney Adds Personal Finance Reporter
Evaluating Marion Cotillard’s Many 2012 Covers
Tesco Magazine Claims Biggest UK Readership, but It Ain't Necessarily So
Sky Magazine Tax Loophole Saved Broadcaster Up to £40m a Year
Thrillist Media Triples Revenue, Plans to Roll Out Digital Magazine
Are Apps More of a Long-Term Solution for B2Bs Than Consumer Publications? #GDNMBS
Apple and the Desire for Control
How Could Apple Be a Better Partner for Publishers? "Share More Data"
Apple Now Running Exploding 3D iPod Ads on Various Websites
Amazon Offers "Amazon Pages" for Brands to Customize with Their Own URLs, and "Amazon Posts" for Social Media Marketing
Learn how to leverage social media platforms at MPA Digital: Social Media (Dec. 13), a valuable half-day conference designed exclusively for magazine media.
MPA's Ethan Grey invites you to attend an exclusive Digital Publishing Seminar at Adobe's NY offices on Dec. 5. Free to members, you'll learn about digital applications created by other leading magazine publishers and hear how they are transforming their business through growth of digital readers, high value advertising sponsorships, and real-time understanding of reader engagement.
Celebrating magazine media excellence, the 2013 program will honor both print and digital nominees at the National Magazine Awards Annual Dinner on May 2, NYC.
Sponsor Message
November 27, 2012
MPA Board Room
Adobe will showcase innovative publishers' strategies for growing digital audiences, developing incremental revenue streams and extending brands via robust storefronts, merchandising, social sharing, geo-targeting and more.
November 28, 2012
Keep up with the rapidly changing rules—and learn how to keep your magazine out of court.

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