Friday, November 16, 2012
App Store Update Shows Deepening Love for Mags
This is arguably the biggest update to the App Store since the introduction of Newsstand in iOS 5, and has made it far easier to find magazine titles without a hard target search.
Windows 8 Lands on 14 Conde Nast Covers
Glossy promotions of Microsoft's new Windows product fixed to the front of Conde Nast's December issues seem to push boundaries that magazines have long observed.
All You Ups Reader-Generated Content
All You, a Time Inc. magazine targeted at value-conscious female Wal-Mart shoppers, is introducing more reader-generated content as part of a new editorial treatment
People Magazine Launches Custom Social Platform
The Time Inc. title has launched “Your Turn” within its website—its own social platform that allows users to contribute to and share with People.com.
Conde Nast Shows Off Its Lucky Side
Lucky magazine style editor and network television morning show contributor Lori Bergamotto gives a tour of Lucky’s offices, from closets to casting department.
Fashion Mags Steal the Spotlight in Ad Sales
Digital Experts Tell Us the 7 Biggest Challenges of Advertising on Tablets
68% of Tablet Owners Are More Adventurous with Magazine Choices
Blockbuster Launches Movies Magazine on Tablets
GQ Hosts Men of the Year Party
Counterculture Totem Arthur to Return as a Leaner Magazine
Variety Lays Off Staff, Plans to Reduce Frequency of Publication
Editor Moves at Cosmo, W, Elle
Carmen Borgonovo Leaving Harper's for E-commerce
Health Updates: Prevention, SELF
Obit: Ann Campion, Magazine Editor Who Worked with Irving Penn
Automated Bidding Systems Test Old Ways of Selling Ads
Hostess Is Going Out of Business, Will Lay Off Thousands
What the Multitasking Myth Means for Media Buying
Brands Show Early Enthusiasm for Instagram Web Profiles
Twitter Takes New Steps to Be Even More Like Instagram
Top 4 Tips on How to Run a Pinterest Promotion
Online Content Discovery Heightens Traditional Shopping
The Estee Lauder Mobile Approach
Sony Mobile Chief Acknowledges Its Smartphones Suck, Promises An iPhone, Galaxy S III Competitor Soon
Retailers Beating a Cautious Drum
USPS Looks to Congress for Survival
Postal Service Reports Record Loss of $15 Billion
Response to Buyout Offer Better Than USPS Expected
Celebrating magazine media excellence, the 2013 program will honor both print and digital nominees at the National Magazine Awards Annual Dinner on May 2, NYC.
A memorial for Don Kummerfeld, former head of MPA and international magazine association FIPP, died this summer will be held at the Hearst Tower in NYC on Monday, Jan. 28.
Learn how to leverage social media platforms at MPA Digital: Social Media (Dec. 13), a valuable half-day conference designed exclusively for magazine media.
MPA Washington Newsletter: Election Results Are In - MPA Plans for the Lame Duck and 2013; Privacy Update: MPA Comments on Supplemental Notice of Proposed Changes to COPPA Rule; and more.