The Association of Magazine Media

Thursday, November 1, 2012

The Knot Uses Facebook to Salvage Weddings
Post-Sandy, The Knot created a Facebook page as an online forum to connect brides with venues and vendors to reschedule this week’s weddings and to keep November ceremonies on track.
Graydon Carter: "Women Should Be Running the World"
Vanity Fair's editor on why he backs Barack Obama, the trouble with the Tea Party and the future of magazines.
The Atlantic Launches Vertical Geared for Women
The Atlantic, which has heavily invested on new verticals like Quartz, and the Atlantic Wire, a news aggregator, is courting women next with a new topic channel dubbed The Sexes.
IRobot Leverages AR for 3D Print Ad in Popular Science
IRobot is leveraging augmented reality to bring readers of Popular Science magazine a 3D experience showing the inner workings of the Roomba robotic vacuum cleaner.
Yahoo Signs Up Another Content (and Advertising) Partner: Wenner Media
Glamour Releases Annual Women of the Year List
How Political Magazines Use Twitter to Drive 2012 Election Chatter
Australian Mags Deal with Media Buying Bias
Reddit Might Be Worth $240 Million
CNNMoney.com, Kiplinger Win Eppy Awards
Bloomberg Businessweek Cover: “It’s Global Warming, Stupid”
The New Yorker Halloween Covers
How to Get Your Readers to Love Paywalls
As Paid Content Booms, Will Ad Opportunities Shrink?
Procter & Gamble Packs QR Codes into Print Ads for Multichannel Interaction
Lost Media Revenue for Sandy: $500 Million
Outlook for 2013 Ad Spending: Not Rosy
The Balance Between Draw and Newsstand Sales
Tablet Owners Rule – Or Do They?
Amazon Gets Developers Ready for the Release of the Kindle Fire 8.9" Model by Launching Emulator Beta
Due to the storm, MPA’s telephone network will experience technical difficulties throughout the week. However, we can be contacted via email. MPA senior staff include Mary Berner (mberner@magazine.org), Frank Costello (fcostello@magazine.org), Chris Kevorkian (ckevorkian@magazine.org), and Howard Polskin (hpolskin@magazine.org).
Learn how to leverage social media platforms at MPA Digital: Social Media (Dec. 13), a valuable half-day conference designed exclusively for magazine media.
Sponsor Message
November 08, 2012
Changing the Conversation and New Initiatives, with Mary Berner, President & CEO, MPA. This monthly dinner series provides a forum for leading innovative magazine media pros to convene and share the challenges and successes of creating & curating cross-platform content for tablets and smartphones.

TIME: As Sandy drew near, TIME asked five photographers — Michael Christopher BrownBenjamin LowyEd KashiAndrew Quilty and Stephen Wilkes — to document the hurricane and its aftermath via Instagram.

click me