The Association of Magazine Media

Monday, October 29, 2012

Please Note: Due to severe weather conditions, MPA offices are closed today, October 29, 2012.
Native Ads: Media Savior or Just a Custom Campaign?
The question is whether custom ad content will grow into a go-to revenue source for media across the board or just select properties that do it best.
A BAZAAR Shopping Experience
Hearst's Harper's BAZAAR interweaves print with e-commerce to travel from pages to products via ShopBAZAAR.
Michael Bloomberg: Brand Visionary
The winner of Adweek's 2012 Brand Visionary Award has his name on many things: magazines, TV and radio outlets—and, of course, the door to the NYC mayor’s office.
Why Digital Magazines Are Thriving
For Magazines, the Digital Future Lies Beyond the iPad
Glamour Releases U.K. Readership Poll
Hearst Postpones Opening Night for Its Designer Visions
Bloomberg Markets to Publish "World's Richest" Issue
W Magazine's Big 4-0
On the Newsstand: Mags Mark Start of Basketbal Season
Golf Digest, Lacoste Tie Up for Miami Fund-raiser
MAD Mag Parodies Madison Ave. for 60 Years
Profile of the Owner of Casa Magazines, on the Corner of 8th Ave. and 12 St. in NYC
Freemium App Revenue Growth Leaves Premium in the Dust
Zinio Debuts Windows 8 App
The Windows 8 App Store Is Growing by 500 Apps a Day
Missing From Surface Tablet: Barnes & Noble's Nook App
Microsoft's Ballmer: Surface Is the Tablet Consumers Really Want
Crazy, Beautiful, Strange: Get A Look at the Dizzying Array of Windows 8 Devices Hitting Shelves Now
Amazon Uses Apple to Diss iPad Mini in Escalating Tiny Tablet Tiff
Microsoft Spends $1B on Operating-System Launch
Advertising Relearned for Mobile
PepsiCo Puts QR Codes in the Center of New Global Campaign
Media Spend Data Suggests Global Recession in 2013
Your Employee Is an Online Celebrity. Now What Do You Do?
Google and the Future of Augmented Reality
PEOPLE Magazine just added! Join MPA, and special guests from New York Magazine, Glamour, Deloitte Digital & event sponsor EndPlay for a half-day workshop covering Responsive Design for magazines.
Learn how to leverage social media platforms at MPA Digital: Social Media (Dec. 13), a valuable half-day conference designed exclusively for magazine media.

Wired: Jamin Barton was closing up at the 500 Club in San Francisco when he spots a "lost" smartphone: the Google Nexus 4.

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