Wednesday, October 24, 2012
Ad Survey: Most U.S. Consumers Prefer Print Ads
According to a new study by Adobe, the two most preferred places to look at an ad are print magazines and when watching a favorite TV show.
Departures, Robb Report Launching Shelter Supplements
They join The Wall Street Journal’s recently launched Mansion, a Friday section “covering the global luxury real estate market.”
Steve Motzenbecker on Making "The Cut"
New York's Director of Design & User Experience on how designing The Cut for multiple devices has changed the way he and his team approach web design.
Vote Now for Adweek's The Hot List 2012
Wired Hikes 2013 Rate Base to 825,000
TV Guide Embraces Social for Anytime, Not Just Real-Time, TV Discovery
Rolling Stone Chips Away at Paywall, a Little
MIT Technology Review Relaunches "Digital-First"
U.S. News Offers Different Model of Digital-Only
Diller Expresses Enthusiasm for Newsweek Digital
Vogue Documentary Coming to HBO
Reader's Digest Association Folds Healthy Cooking Magazine into Taste of Home
Judd Apatow to Guest-Edit Vanity Fair’s January Comedy Issue
Vulture Hosted a "Don't Trust the B----" Party Last Night
First Mover: Joanna Coles, Cosmo's New Editor
Speed, Innovation Top Perfection, Says PCWorld Publisher
Katie Brockman Named Associate Publisher of Veranda
Jenny McCarthy to Pen Column for Splash
A Discussion of Helen Gurley Brown's Legacy, Appropriately Fiery, Raunchy and Honest
Paul Kurtz, 86, Humanist Publisher of Books and Magazines, Dies
Mario Testino's Museum Moment
New Yorker's Steve Coll Joins Pulitzer Prize Board
Biggest Readers in U.S. Teens or 30-Somethings: Survey
Auto: Strong Sales Are Driving Up Ad $
Jim Spanfeller: Ad-Tech Doubter
Is Native Advertising Really New?
Reviews of Microsoft's First Tablet, Surface
With New Sizes and Features, iPods Grow Up
100 Million iPads, 35 Billion Apps: Apple's Big-Number Bullet List
PEOPLE Magazine just added! Join MPA, and special guests from New York Magazine, Glamour, Deloitte Digital & event sponsor EndPlay for a half-day workshop covering Responsive Design for magazines.
With a high-energy MPA booth that offers complimentary magazine media (print/digital) and a big-screen video showcase of editorial content from MPA members.
The smartphone is the next frontier for delivering magazine media content. MPA commissioned GfK MRI to examine the behavior of 18-34 year olds to better understand consumer preferences and learn...