Friday, October 5, 2012
Wired, Reddit Team Up for Multi-Platform Ad Campaign
Using social news website reddit (owned by Condé Nast’s parent company Advance), Wired worked with Bethesda Softworks, a video game publisher, to design a multiplatform advertising program.
Keija Minor on Her Plans for Brides
As editor-in-chief Minor plans to reach magazine readers on every platform and to continue to roll out enhancements to the Brides.com.
Inside IAC’s Newsweek & The Daily Beast
Senior Columnist John Avlon takes you into the belly of the Beast in the gleaming Frank Gehry-designed IAC building, home to the magazine, the website, a daily web series and a lot of free food.
Mary Berner Rallies Industry at ASME Fete
Futures: Laura Lang and Other Industry Leaders Cite Integrated Tech, Content Delivery
Time Inc.'s Laura Lang and Other Execs Discuss Women in the Workforce at Ad Week
Source Interlink's Grind Media Forms Dirt Sports Group with Acquisition
Sports Illustrated Relaunches Mobile Site
Harper's Bazaar's Glenda Bailey Honored in Paris
"An Optimist's Eye and a Skeptic's Squint": Remembering Robert Manning
Moves: American Photo, Billboard
Popular Science EIC Jake Ward to Host Nat Geo Shows
New Yorker Writer Malcolm Gladwell Among Top Marketing Thought Leaders
The New Yorker Festival 2012: The Best Talks, Performances and Lectures
GOOD Morphs Into Civic-Minded Social Network
Should We Blow Up Reporters' Beats in the Age of Quartz and ProPublica?
Execs from iCrossing, Forbes on Whether Brands Should Focus on Content or Utility
The Role of Agencies for Branded Content
In Mobile-Computing Boom, a Battle Rages for Marketing
Publishers: HTML5 Isn’t Magic
Nook Media Gets Microsoft Funds
How Many iPad Minis Will Apple Sell in the December Quarter? How Many Can It Make?
Facebook Tops One Billion Active Users
This Flaw in Facebook Lets You Create As Many Fake Likes As You Want
Tumblr Blesses Its First Analytics Provider, Union Metrics
Flipboard Begins Sourcing Content from Kickstarter, Picks Projects Focused on Future of Publishing
Google Deal Gives Publishers a Choice: Digitize or Not
Unilever Launches Unique Digital Promotion Extending Savings to Shoppers Across Multiple ShoppingTrips and Retailers
Rite Aid Opens "Next Generation" Wellness Store, Reports September Sales
Glamour: In 2008, 9 million more women voted for Barack Obama than his opponent. Can the incumbent pull that off again? Glamour talked to the President about Glamour readers' top issues.