Monday, October 1, 2012
Print Mags Find Equilibrium
The number of new publications launched through third quarter ticked up slightly while nearly a third fewer folded compared to a year ago.
Hearst Reboots Mobile Mag Sites in Ad Push
Mobile traffic is booming and for magazines, it represents an opportunity to capture more readers and try to convert them to paying ones.
Outside Magazine Crowdsources Issue
Outside worked with social media marketing platform Friend2Friend to create a Facebook app allowing the pub’s Facebook community to vote on favorite towns by submitting comments, photos.
Your Brain on Apps
New York Times columnist Nick Bilton just tried to swipe a glossy edition of The New Yorker to turn the page. Nothing happened.
Your Guide to the Leading Media Companies 2012
On the Newsstand: Entertainment Mags
Vogue Fashion Fund, CFDA Partner with Kate Spade
Al Gore Teams with Bonnier Corp. on a Climate Change Project
Review: Sunset Magazine's Westphoria Blog
Martha Whips Up Sponsors for New PBS Cooking Show
A Banner Week for Real (and Fake) Peter Kaplan
SELF Names Lewin New Marketing Exec
Vibe, Slam Writer Jake Appleman Nets a Book Deal
Q&A with the Fashion Editor Behind Net-a-Porter
AR Conference Looks at Digital Media, Mobile Marketing, Tech Future
ZenithOptimedia: Internet Will Take More Than Fifth of Ad Dollars by 2014
Business Models Cord Cut, Too. Google’s Move Away from TV Advertising
Pew: Half of Americans Have Access to Mobile Internet
Pew: Mobile Expanding News Consumption
Will Mobile's Massive Growth Ever Equal Real Revenue?
Postal Service Wants a QR Christmas
Come hear how industry leaders like Amazon, Google Play and Next Issue Media are enhancing the consumer experience and planning for growth on the digital newsstand at AMC 2012. SF Oct 14-16. Hurry, seats are going fast.