Monday, September 10, 2012
For Millennials on Social Media, Content Not the Only King
According to MPA and GfK MRI's new study, young magazine readers want content that is relevant and has concrete benefits for their social involvement.
Glamour Campaign Tries to Claim a Generation
Glamour is seeking to reach the readers and advertisers of 2012 and beyond with a campaign that presents a contemporary take on the youthful woman.
People StyleWatch Launching Video E-commerce Game
The 16-part video series, produced by Joyus, a video shopping platform, is a test for the site to see whether readers are ready to shop via online video.
Fashion Week Grows Bigger for Media This Year, Again
Marie Claire Debuts Shopping Widget
Esquire Goes to the Office with Spinoff
MSLO Rethinks Distribution, Content Creation As DIY Thrives Online
Hustler Will Pay $1 Million for Mitt Romney’s Tax Returns
ACP Magazines: A Commitment to Print, an Eye on Digital
On the Newsstand: Car Mags' on Wheels and Deals
Roll Call and CQ Today to Merge into One Paper
Q&A with Vogue Japan's Anna Dello Russo
Carlyne Cerf de Dudzeele: The Editor/Stylist Who Made Fashion Fun
TV Guide Promotes Debra Birnbaum to President/Editor-in-Chief
Seventeen Makes Three New Appointments
Foster Kamer Leaves New York Observer for Complex
Former Time Inc. Exec Klingensmith Leads Star Tribune to Rebound
The "Sweet 16": Media Buyers and Brand Marketers
Meet the Marketing Execs Who Dole Out the Money
OneScreen: Publishers Should Boost Online Ad Inventory for Political Advertising
Fourth Quarter Ad Outlook: Cloudy with a Chance of Retail, Food Spending
How Brands Prioritize in Social
Frederick's of Hollywood Launches New Luxury Brand, Remakes Catalogue into "Brandizine"
Content Marketing World: Content Must Support Rigorous, Measurable Actions, Not Just Consumption
In-App Advertisers Need to Catch Up with Mobile Technology
Research: Kids Reading Fewer Websites, More E-Books
Get Ready for E-Book Price Cuts in Near Future
Amazon's Tablet Is Actually More Expensive Than You Think; Google Nexus a Better Deal?
Amazon to Allow Kindle Fire Users to Pay to Block Ads
New Entry in Tablet Wars: Toys 'R' Us
In an exclusive member event on Sept. 27, executives from YUDU Media will present solutions to producing innovative digital content without breaking the bank.
ASME Intern Blog: Independent and savvy, Kiplinger’s Personal Finance intern Emily Inverso greeted challenges with the mentality that no amount of research or effort is too gritty to complete a task.
MPA's groundbreaking research on the social media habits of millennial magazine readers demonstrates the importance of magazine brands in the digital age.
Illustration by Sean McCabe
Los Angeles Magazine: Stephanie Lazarus was an exemplary cop. She is also a murderer. How did she evade suspicion for 23 years when she should have been the prime suspect? The story behind the story.