Tuesday, August 7, 2012
Why Ad Metrics Are Just the Start for Tablet Publishing
Print publishers have embraced tablet magazines, but as MPA, the Association of Magazine Media and Adobe explain, ad metrics are just the start for making tablet publishing a serious business.
The New Yorker Lands on the iPhone
All of the magazine’s content, along with a small handful of digital goodies, delivered to your device via Apple’s Newsstand. Lena Dunham and Jon Hamm help promote it.
First Look: Architectural Digest on iPad
Visually it is, of course, gorgeous. AD‘s typically outstanding photography looks even better when backlit by the iPad.
Meet the Glamour Generation
Glamour's editorial content and design was overhauled in March, and the magazine is now extending that with a new brand campaign it’s calling Generation Glamour.
What Brands Can Learn from Top Pubs on Pinterest
The top four most-followed publishers on Pinterest all have one thing in common: They tailor their content for how people use Pinterest.
American Media Acquires Soap Opera Digest
Golf Digest: We're Better on an iPad
House Beautiful Debuts Digital Publication: House Beautiful Ultimate Guide to Kitchens
Digital Boxscores Preview: Vulture Soars on Pop Culture Wings
Digital-Replica Magazines Double Share of North American Market
First Half Newsstand Sales for Magazines
10 Things I Learned from Reading Every Last Word of Cosmo
Innovation in Print: Introducing the Machine-Washable, Ink-on-Paper, Highlights Hello Magazine
A Second Preview Image from CR Fashion Book
Via Zines, Brooklyn Voices on Display
Robert Hughes, Chief Art Critic for TIME, Whose Writing Was Elegant and Contentious, Dies at 74
Solomon Masch and Andrew Reedman Join Time Inc.
Iconic Fashion Journalist, Magazine Editor, Anna Piaggi Dies at 81
Changes at Prevention and More
Southern Living Names Associate Publisher
Esquire's David Granger and Others on the Newest Power-Lunch Restaurants
Will NFC Make a Dent in Marketing?
This One Thing Will Transform the Way You Advertise
comScore: iPad Users Skew Younger, Wealthier
Mark Donovan, SVP of Mobile, ComScore, Has Tablet Advice for Brands
Apple to Remove YouTube App from iPhone and iPad
Tablet Users Want Less Wait Time on Websites
Google Chrome Now Has a Third of The Browser Market Worldwide
Everything You Need to Know About Tumblr, the Hot Blogging Service Used by Millions
How Buzzfeed Won Over Madison Avenue
On July 31, 2012, ASME NEXT hosted a Summer BBQ and Talks with Adam Rapoport, Editor-in-Chief of Bon Appétit, at Blue Smoke, a Danny Meyer restaurant.
MPA and ASME's latest digital dinner took place July 25 and was co-hosted by Dana Points (pictured right), Editor-in-Chief, Parents/American Baby. View the gallery.