The Association of Magazine Media

Friday, August 3, 2012

Brides to Go Bimonthly
There are a few reasons for the schedule changes, according to its editor, which include a renewed focus to reach its millennial readers on the web.
AllRecipes.com Shifts Attention to Mobile
Recipes were an early Internet content hit. Now, an original food-content pioneer, AllRecipes.com, is banking on mobile as the obvious next frontier.
How Cosmo Conquered the World
Through 64 international editions, Cosmopolitan now spreads wild sex stories to 100 million teens and young women in more than 100 nations.
The Future Belongs to "Native" Ads
Pre-roll, pop-ups and all other types of "interruptive" ads are on the way out, and a new wave of "native" advertising is emerging that fits with today's social, connected web experience.
ABC Delays New Publisher's Statement
Publishers Make Digital Strides, but Cross-Platform Monetization Lags
Huffington Lets Premium iPad Magazine Go Free
HuffPo, The Daily and the Flawed iPad Content Model
Boston Phoenix & Stuff Magazine to Merge into One Glossy Publication
National Geographic’s Aaron Huey on Digital Collaboration and Community Storytelling
Afar Media Makes Executive Changes
Condé's Hunter Lewis Joins Southern Living
Time.com BizDev Director Jumps to Tech Startup
People on the Move: Sunset, Road & Track...
How Annie Leibovitz Turned Celebs in Disney Characters for Fall Mags
Foreign Carmakers Drive Up Auto Advertising
5 Guiding Principles of Digital Advertising
The Truth About Pay TV: It's Still Not Shrinking
Metered Pay Model Takes Hold with Newspapers
Kanye West Is Hanging Out with Pinterest Competitor The Fancy
Apps Make Leap from Phones to Toys
On July 31, 2012, ASME NEXT hosted a Summer BBQ and Talks with Adam Rapoport, Editor-in-Chief of Bon Appétit, at Blue Smoke, a Danny Meyer restaurant.
From MPA Chairman Michael Clinton (Hearst Magazines): Our industry is changing at a rate faster than ever, and many of the forces disrupting our business emanate from the Silicon Valley area. That’s just one of the many reasons you need to attend AMC 2012 in the heart of San Francisco.
MPA and ASME's latest digital dinner took place July 25 and was co-hosted by Dana Points (pictured right), Editor-in-Chief, Parents/American Baby. View the gallery.