Magazine Publishers of America
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In today's news: Reader's Digest forms global marketing group; executive shuffle between Bloomberg and McGraw-Hill; Garden & Gun adjusts frequency; and more.
Fast relief for healthcare advertisers who seek media accountability: magazines are a leading source of healthcare information for U.S. consumers—both editorial content and advertising. Overall, magazines are the only medium to hold three places among the top 15 sources: magazine articles, magazines in doctors’ offices, and magazine advertising.
The latest edition includes the news on postal rates, DTC ad deductibility; consumer finance protection legislation that could affect finance titles. Read more
Nearly 400 magazine advertising sales and marketing professionals turned out for the Magazine Marketing Coalition Rally, held today in New York City, where industry leaders shared insights, new research and advertising case studies to help publishers grow business in the face of today's challenges. Read more
Three tips for sales teams to improve your bottom line. Read more
At their Silicon Valley headquarters, top Google executives presented AMC attendees with insights on how to work together to unleash the power of magazine brands. Read more
China’s Shadow Side; Reforming the Media Landscape; The Map and the Territory Read more
