MAGAZINE MEDIA INDUSTRY RELEASES FIRST-HALF 2016 SOCIAL MEDIA REPORT
Industry Boasts One Billion Likes/Followers,
Up Seven Percent From First Quarter
National Geographic Magazine, ESPN The Magazine, Vogue, The Economist and TIME Earn Largest Social Media Followings
Instagram Overtakes Twitter for Total Likes/Followers
Among Participating Magazine Brands
New York, NY (AUGUST 10, 2016)—The Magazine Media 360° Social Media Report covering the second quarter of 2016 was released today by MPA – The Association of Magazine Media. The report shows that consumers continue to passionately interact with magazine media brands on social media, reaching one billion Likes/Followers on Facebook, Twitter, Instagram, Google+ and Pinterest. The report is based on data provided by SocialFlow, exclusively for MPA.
Instagram is the fastest growing of the social media platforms for magazine media and, for the first time, surpassed Twitter in total Likes/Followers among magazine brands participating in the Social Media Report. Overall, Facebook continues to dominate the social media landscape, with more than twice as many Likes for magazine media pages than Twitter Followers of the same brands. While Facebook added 23 million new page Likes, Instagram was not far behind with 21 million new Followers. For perspective, the other three social media covered in the report added 19 million new Likes/Followers combined.
Commenting on the Magazine Media 360° Social Media Report, Linda Thomas Brooks, president and CEO of MPA – The Association of Magazine Media noted, “We continue to see extremely impressive engagement with magazine media brands on social media, continuing to prove that consumers enjoy our members’ content in every format. Magazine media brands are experts in knowing what type of content works best on each unique platform and consumers seek the magazine media content they love on every new platform.”
The only media industry to capture and report brands’ social media performance across networks, the Social Media Report incorporates data from 37 companies, tallies certain measures of social media for the quarter ended June 30, 2016 and reports changes by network and magazine brand compared to prior quarter for Facebook Page Likes, Twitter Followers, Instagram Followers, Google+ Followers, and Pinterest Followers.
Top 10 Likes/Followers as of June 30, 2016
1. National Geographic Magazine
2. ESPN The Magazine
3. National Geographic
5. The Economist
9. National Geographic Traveler
The Magazine Media 360° Social Media Report complements the Magazine Media 360° Brand Audience Report, introduced in September 2014 to capture and report magazine media reach across platforms and formats, a first for any media industry. You can access the full report atwww.magazine.org/magazine-media-360/social-media-report.
About the MPA Magazine Media 360° Social Media Report
The MPA Magazine Media 360° Social Media Report captures consumer affiliation with magazine brands via social media platforms. The report includes social media statistics for approximately 200 magazine media brands from 37 companies. SocialFlow collects data for five key social media networks: Facebook, Twitter, Google+, Instagram and Pinterest.
SocialFlow is the next-generation enterprise social platform, built around the objective of gaining audience attention on social networks. As increasing quantities of content compete for consumer attention, publishers and their advertisers need more effective, data-driven approaches to their social publishing. SocialFlow dramatically improves the delivery of content to consumers’ feeds across multiple social networks, delivering significant increases in audience attention.
MPA – The Association of Magazine Media is the primary advocate and voice for the magazine media industry, driving thought leadership and game-changing strategies to promote the industry’s vitality and increase its revenues and market share. Established in 1919, MPA represents 200 domestic, associate and international members. MPA is headquartered in New York City, with a government affairs office in Washington, D.C.