The Association of Magazine Media

Kim Mateus

Chief Strategy Officer

Mequoda Systems

Kim Mateus partners with the executive management teams of media businesses to develop strategic multiplatform publishing plans, oversee implementation of publishing business plans and help clients grow audience, revenue and profits. She focuses on bringing new partners into the Mequoda client cooperative and also works with Mequoda’s Gold Members to plan transformative, larger-scale projects and services for growing their systems and maximizing profits. Mateus monitors overall system best practices for Mequoda’s Haven CXMS platform and tracks industry trends. She founded the Mequoda Research Team in 2004 and has been a principal driver in documenting the thousands of best practices that govern our core Mequoda Method. She’s a frequent speaker at industry events and proudly serves on the board of the Specialized Information Publishers Association (SIPA). Mateus earned her degree in journalism from Roger Williams University in Bristol, RI.