The Association of Magazine Media

Jonathan Dorn

Chief Innovation Officer

Active Interest Media

As Active Interest Media’s lead on digital, video, marketing services, and online education, Jon Dorn works with teams across the company’s 50 brands and 85+ websites. He oversees several central teams, including Catapult Creative Labs, AIM Studios and AIM U. He’s previously served as AIM’s editorial director, head of product development and digital senior vice president. Prior to that, as the longtime editor in chief of Backpacker, he led the brand to five National Magazine Awards, including General Excellence for both print and digital. Dorn lives and plays in Boulder, Colorado, with his wife, two daughters, and Bronx, a 100-pound Bernese mountain dog. He serves on the board of the American Society of Magazine Editors and volunteers with Big City Mountaineers, a nonprofit that provides wilderness mentoring to at-risk teens.