The Association of Magazine Media

Jessica Shanken Reid

Vice President/Business Development and New Media

M. Shanken Communications

A prerequisite for a leadership position at M. Shanken Communications is a passion for wine.  Jessica Shanken Reid’s preferred bottle is Kistler Pinot Noir.

Jessica first joined M. Shanken Communications in 2009, in the advertising department of Wine Spectator and Cigar Aficionado, eventually becoming an account manager.  She left to earn her MBA at the NYU Stern School of Business and then joined Diageo as an Associate Brand Manager for Guinness Beer and then Crown Royal Whisky. During her tenure there, Jessica successfully launched two crown variants: Crown Royal 75th Anniversary and Crown Royal XO.

Jessica returned to M. Shanken in 2015 to lead business development and new media. Among her accomplishments to date are the launch of Xvalues, a wine app for millennials; a full redesign and reimagine of Wine Spectator’s flagship app WineRatings+ as well as the launch of Wine Spectator’s Restaurant Awards app. She spearheaded site redesigns for and and oversees external brand partnerships.

M. Shanken Communications publishes iconic titles Wine Spectator, Cigar Aficionado and Whisky Advocate—the leaders in their respective lifestyle areas—as well as industry authorities Market Watch, Shanken News Daily and Shanken’s Impact Newsletter. The company hosts 20 events annually including the New York Wine Experience, the Big Smoke and WhiskyFest.

Born and raised in Manhattan, Jessica is a graduate from University of Pennsylvania. She lives in Chelsea with her husband Jay and mini goldendoodle Lionel.