The Association of Magazine Media

Research & Tools

MPA provides a wealth of research and industry information for members that supports your brands across a variety of categories - from audience measurement to original research on tablets. If you don't see what you're looking for - let us know.
 
   Magazines:
HIGHEST RETURN ON AD SPEND
Click here to learn more about the latest study proving magazines are the best place to drive sales. 
     
  News You Can Use:
Independent Research
Proves the Value of Magazines

Click here to learn more 
     

Member-Only Content
 

The Guide to Talking
About Magazine Media

Use this tool for shaping your everyday conversations about magazine media.
Download here. 

 

 

MPA Keynote Presentation: Magazine Media Tells and Sells
Download here. 

LINDA THOMAS BROOKS
President and Chief Executive Officer
MPA—The Association of Magazine Media


Two new research studies on print effectiveness:

1. Print Campaign Analysis
The Print Campaign Analysis, a “meta-analysis “ conducted by Millward Brown, an authority in the assessment of advertising impact, examined nearly 100 ad effectiveness studies that the advertisers themselves had originally commissioned. Millward Brown’s report finds that print advertising results in the greatest increases in persuasion metrics—brand favorability and purchase intent—compared to other platforms. These advertiser-generated data also reveal that when advertisers used print magazine in combination with other platforms, they were most successful in raising outcome metrics, leading to the conclusion that digital platforms work best when they are connected to powerful traditional media, such as print.
Click Here for The Print Campaign Analysis Prepared for MPA by Millward Brown.
Click here for Key Findings
  

Watch webinar review of 
The Print Campaign Analysis by Scott McDonald, President, Nomos Research

 

 

 

2. Neuroscience White Paper
The white paper What Can Neuroscience Tell Us About Why Print Magazine Advertising Works? explores the possibility that our brains may process paper-based information differently from information transmitted on screens. A scan was performed on published research over the last ten years in the leading peerreviewed journals for the cognitive sciences—comprising cognitive psychology, learning and developmental psychology, linguistics and anthropology, as well as the newer field of neuroscience, whose focus on the internal workings of the brain has yielded important insights into human behavior.

Click Here for What Can Neuroscience Tell Us About Why Print Magazine Advertising Works? 
Click Here for Key Findings
 

 



Watch webinar review of What Can Neuroscience Tell Us About Why Print Magazine Advertising Works by Scott McDonald, President, Nomos Research

 

          

Print Magazine Sales Guarantee
Learn about the magazine media industry's first money-back or spaceback
guarantee of advertising performance. 
Click here.

 

The Case for Print Magazines
See MPA’s ADWEEK 3-part series on the power of print Click here to read online.

 

 

 

 

 

 

 

 

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