How to Become a Member
The only source for such detailed magazine advertising spending data, PIB® reports are used extensively throughout the publishing and advertising industries. Publishers use them to compile information on current and prospective advertisers, and to monitor advertising in competitors' magazines. Due to the timeliness and accuracy of their statistics, PIB® reports provide indispensable information for a magazine's advertising sales staff. Advertisers and agencies find PIB® to be a valuable research tool in analyzing competing brands and in making media plans and budget decisions.
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