The Association of Magazine Media

THE 2018 AMERICAN MAGAZINE MEDIA CONFERENCE TO FOCUS ON CREDIBLE, TRUSTED AND BRAND-SAFE CONTENT

January 18, 2018

Decision Makers from Media, Technology, Advertising and Related Industries to Explore
“Magazine Media. Better. Believe it.” Theme at Conrad New York, February 6, 2018

NEW YORK, NY – January 18, 2018 – Top leaders in magazine media, technology, advertising and more will convene for the American Magazine Media Conference (AMMC), hosted by MPA–The Association of Magazine Media at the Conrad New York on February 6, 2018. With fake news running rampant and marketers and consumers alike questioning content environments, this year’s conference is devoted to the theme “Magazine Media. Better. Believe it.” exploring magazine media’s unmatched ability across platforms to produce professional, credible, trusted and brand-safe content.

The conference theme mirrors the industry marketing campaign that launched in October 2017. In a combined effort under MPA, over 130 magazine brands from 37 companies participated in the campaign, reinforcing the power of magazine media and how its credible news and information is created. Participating brands will continue to run the ads in both print and digital properties throughout the year, reaching an estimated 75% of U.S. adults.

“In 2017, the media industry remembered that both consumers and marketers are looking for credible, brand-safe content they know they can trust,” says Linda Thomas Brooks, president and CEO of MPA—The Association of Magazine Media.  “The past year caused endless confusion and debates about real vs. fake news and questionable digital advertising results.  This gave magazine media a new opportunity to remind the world that magazine brands are long-standing, recognizable and trusted by both consumers and advertisers, and provide compelling benefits that simply aren’t matched by other media channels.”

According to Simmons Research’s Multi-Media Engagement Study, magazine media is more trusted, inspiring and motivating than other media. Individuals are more likely to be happy, confident, excited and hopeful when they read magazines compared to time spent with other media, according to RealityMine USA TouchPoints.

Through a variety of panels, interviews and keynotes, speakers will discuss how magazine media engages consumers and marketers in a way no other media can do.

Confirmed speakers include: 

Ronan Farrow, Gayle King, WPP’s Sir Martin Sorrell, Amazon Fashion’s Christine Beauchamp, Hearst’s David Carey, Michael A. Clinton and Joanna Coles, ESPN's Alison Overholt, Allure’s Michelle Lee, New York Media’s Adam Moss and Pam Wasserstein, Time Inc.’s Alan Murray and Julie Alvin,  Active Interest Media’s Skip Zimbalist and Andrew W. Clurman, Bonnier’s Eric Zinczenko, Condé Nast’s Robert A. Sauerberg Jr., Meredith Corp.’s Stephen Lacy and Tom Harty, Stephanie Zimbalist, Essence's Staci Hallmon, National Geographic’s Brendan Ripp, Global Team Blue’s Kim Brink, Samir “Mr. Magazine” Husni, American Media Inc.’s Eli Lippman and M. Shanken Communications’ Jessica Shanken Reid.

AMMC sponsors include AdMonsters, Alliance for Audited Media, Acxiom, CDS Global, Chartbeat, CMG – Comag Marketing Group, GfK, Google, LSC Communications, MediaRadar, Piano, Quad/Graphics, SocialFlow, Vindicia and Zinio.

To see the agenda and purchase a ticket to the American Magazine Media Conference, visit www.magazine.org/AMMC18.

To view the advertisements and learn more about the marketing campaign, visit www.magazine.org/BelieveMagMedia

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About MPA
MPA – The Association of Magazine Media is the primary advocate and voice for the magazine media industry, driving thought leadership and game‐changing strategies to promote the industry’s vitality and increase its revenues and market share. Established in 1919, MPA represents 200 domestic, associate and international members. MPA is headquartered in New York City, with a government affairs office in Washington, D.C.

Press Contact:
Susan Russ
212‐872‐3732

 

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