The Association of Magazine Media


February 16, 2017

Imagination Awards Honor the Work of Independent Magazine Media Companies and Brands in Six Categories

Winners Announced at the 2017 IMAG Annual Conference in Marina del Rey on May 23, 2017

New York, NY (February 16, 2017) – MPA – The Association of Magazine Media is now accepting entries for the second annual Imagination Awards to honor the innovative and transformational work of independent magazine media (IMAG) companies and brands. The Imagination Awards recognize projects and teams that capture the essence of a brand and demonstrate innovative thinking and imaginative tactics, well-defined business objectives, and successful execution and results.

“Magazine media—particularly our IMAG brands—have the unique ability to create innovative and engaging content for the most niche groups and enthusiast audiences,” said Linda Thomas Brooks, president and CEO, MPA—The Association of Magazine Media. “The Imagination Awards celebrate the work of these independent brands and showcase their highly creative and effective ideas.”

Ten awards are being offered in six categories: Audience, Content, Digital, Events, Leadership and Revenue. This year, two of the categories, Revenue and Digital, will feature more than one award to reflect the diversity of programs within those areas. Magazine media teams may self-nominate work that represents projects, innovations, initiatives and teams that have made a meaningful and measurable impact on their brand and/or company.

“The Imagination Awards offer enthusiast brands and companies the recognition they deserve for their success in connecting with audiences in a way that no other media can achieve, “said Laura Simkins, chief operating officer, AFAR Media and Imagination Awards chair. “I am consistently amazed by the breadth of innovation and ingenuity these brands put forward.”

For more information and the call for entries, visit The deadline to enter is March 1. Winners will be announced on May 23 at the 2017 IMAG Annual Conference in Marina del Rey, CA. To view last year’s finalists and winners, visit

About the IMAG Community
Within the world of magazine media brands, MPA – The Association of Magazine Media has carved out a community of independent publishers to facilitate peer-to-peer convening, sharing and learning. Fueled by the passionate interest of enthusiast audiences, IMAG brands produce world-class content that captures the attention and loyalty of consumers. These brands continue to build, expand and monetize audiences and assets across platforms and formats.

About the IMAG Annual Conference
The IMAG Annual Conference brings together independent magazine media executives who thrive on innovation of product, practices and platforms. Senior owners, operators and c-suite entrepreneurs from enthusiast media brands attend the Annual Conference to candidly share ideas and explore new opportunities for their companies and brands. Chaired by Scott Dickey, Chief Executive Officer of TEN: The Enthusiast Network, this year’s conference will take place in Marina del Rey on May 22-24.

About MPA
MPA – The Association of Magazine Media is the primary advocate and voice for the magazine media industry, driving thought leadership and game‐changing strategies to promote the industry’s vitality and increase its revenues and market share. Established in 1919, MPA represents 200 domestic, associate and international members. MPA is headquartered in New York City, with a government affairs office in Washington, D.C.


Susan Russ

Elizabeth Tighe