The Association of Magazine Media


April 3, 2017

Imagination Awards Honor the Work of Independent and Enthusiast Magazine Media Companies and Brands in Eight Awards Across Six Categories

Winners Announced at the 2017 IMAG Annual Conference in Marina del Rey on May 23, 2017

New York, NY (April 3, 2017) – MPA – The Association of Magazine Media today announced the finalists for the second annual Imagination Awards to honor the innovative and transformational work of independent magazine media (IMAG) companies and brands. The Imagination Awards recognize projects and teams that capture the essence of a brand and demonstrate innovative thinking and imaginative tactics, well-defined business objectives, and successful execution and results.

“The Imagination Awards showcase independent brands’ ability to not only devise never-before-seen ideas, but bring them to life with effective and results-driven strategies,” said Linda Thomas Brooks, president and CEO, MPA—The Association of Magazine Media. “We are thrilled to have such an impressive array of entries that truly demonstrate the innovating thinking of our IMAG brands.”      

Eight awards are being offered in six categories: Audience, Content, Digital, Events, Leadership and Revenue. This year, the Revenue category will feature more than one award to reflect the diversity of programs within that area. The finalists were chosen by a panel of judges composed of senior executives from a variety of independent magazine media companies.  For a list of the judges, visit

Finalists were judged on ingenuity, effectiveness and their ability to enhance brand voice and serve enthusiast audiences. They are as follows:

Audience Development

Science News in High School – Science News
Dew Tour – TEN: The Enthusiast Network
Motor Trend on Demand – TEN: The Enthusiast Network
Discomfort Food – The Economist
The Nation Take Action – The Nation


Anglers Journal – Active Interest Media
AFAR Travel Guides – AFAR Media
Fine Homebuilding ProHOME Content Series – Fine Homebuilding
Gravitational Waves Special Report – Science News
Lowrider Roll Models – TEN: The Enthusiast Network


AIM Studios Educational Video Initiative – Active Interest Media
FineScale Modeler Parody Video – FineScale Modeler
5 Things With Hilton Dresden – Out
Lowrider Roll Models – TEN: The Enthusiast Network
Motor Trend on Demand – TEN: The Enthusiast Network
The Atlantic’s Life Timeline – The Atlantic
Snapchat Discover – The Economist


Catapult Creative Labs Experiential Event Series – Active Interest Media
AFAR Experiences New Orleans – AFAR Media
Smithsonian magazine’s Museum Day Live! – Smithsonian magazine
Dew Tour – TEN: The Enthusiast Network
Roadkill/Roadkill Nights – TEN: The Enthusiast Network


Addition by Subtraction: AIM’s Big Digital Bet – Active Interest Media
The Economist Social Media – The Economist
Motor Trend On Demand – TEN: The Enthusiast Network


Advertising Revenue

Fine Cooking Magazine & Moveable Feast – Fine Cooking
Fine Homebuilding’s ProHOME Sponsorship Program – Fine Homebuilding
Roadkill/Roadkill Nights – TEN: The Enthusiast Network

Native Revenue

AFAR + Aruba Tourism Authority Instagram Adventure – AFAR Media
Forbes with KPMG – The Great Rewrite – Forbes
Forbes with The Macallan – Worlds Together – Forbes

Other Revenue

Catapult Goes to Cabo: The Best Marketing Services Assignment Ever! – Active Interest Media
AFAR Destination Guides for Holland America Line – AFAR Media
Redefining Revenue Streams—Domino
Dew Tour – TEN: The Enthusiast Network
The Nation Travels – The Nation


Winners will be announced on May 23 at the 2017 IMAG Annual Conference in Marina del Rey, CA. For tickets and more information, visit

About the IMAG Community
Within the world of magazine media brands, MPA – The Association of Magazine Media has carved out a community of independent publishers to facilitate peer-to-peer convening, sharing and learning. Fueled by the passionate interest of enthusiast audiences, IMAG brands produce world-class content that captures the attention and loyalty of consumers. These brands continue to build, expand and monetize audiences and assets across platforms and formats.

About the IMAG Annual Conference
The IMAG Annual Conference brings together independent magazine media executives who thrive on innovation of product, practices and platforms. Senior owners, operators and c-suite entrepreneurs from enthusiast media brands attend the Annual Conference to candidly share ideas and explore new opportunities for their companies and brands. Chaired by Scott Dickey, Chief Executive Officer of TEN: The Enthusiast Network, this year’s conference will take place in Marina del Rey on May 22-24.

About MPA
MPA – The Association of Magazine Media is the primary advocate and voice for the magazine media industry, driving thought leadership and game‐changing strategies to promote the industry’s vitality and increase its revenues and market share. Established in 1919, MPA represents 200 domestic, associate and international members. MPA is headquartered in New York City, with a government affairs office in Washington, D.C.


Susan Russ

Elizabeth Tighe