The Association of Magazine Media


February 9, 2017

HGTV Magazine, The New Yorker and The Oprah Media Group Take Home Top Awards For The Art of Advertising in Magazine Media

Winners announced at the 2017 American Magazine Media Conference


New York, NY (February 9, 2017) – MPA – The Association of Magazine Media announced the winners of the 2017 Kelly Awards to honor the creative spirit of excellence and innovation in the art of advertising in magazine media.  The Kelly Awards are given to agency creative teams, advertising clients and magazine media publishers whose campaigns demonstrate both creative excellence and effectiveness in meeting campaign objectives.

“Magazines continue to offer the most innovative and effective advertising opportunities for clients,” said Linda Thomas Brooks, president and chief executive officer, MPA – The Association of Magazine Media. “The 2017 Kelly Award winners demonstrate magazine media’s integral role in the advertising ecosystem and its ability to move product and influence consumers.”

Awards were presented in three categories: Best Print Magazine Creative, Best Magazine Media Creative/Campaign, and Best Custom Magazine Media Program. The winners were chosen by a panel of judges composed of top agency creative directors, marketing executives and magazine media experts. For a list of judges, visit

The awards ceremony was held during the American Magazine Media Conference on Wednesday, February 8.  Michael Clinton, president, marketing and publishing director, Hearst Magazines served as the Master of Ceremonies. “I am consistently amazed by the extraordinary and creative advertising campaigns developed by magazine media—particularly in print magazines.  It’s an honor to host this ceremony in celebration of the industry’s collective success,” said Clinton.

Winners were judged on the goals, elements and impact of the advertisement or advertising campaign. They are as follows:


Best Print Magazine Creative

Campaign Title: "On the Go" An Augmented Reality Experience
Magazine: The New Yorker
Agency: Neo@Ogilvy
Advertiser: Qualcomm Incorporated


Best Magazine Media Creative/Campaign

Campaign Title: Oprah's Favorite Things
Magazine: The Oprah Media Group (Oprah Magazine, and OWN)
Agency: Initiative
Advertiser: Amazon


Best Custom Magazine Media Program

Campaign Title: TD Rolling Renovation
Magazine: HGTV Magazine
Agency: HGTV Magazine
Advertiser: TD Bank/iCrossing


About MPA

MPA – The Association of Magazine Media is the primary advocate and voice for the magazine media industry, driving thought leadership and game-changing strategies to promote the industry’s vitality and increase its revenues and market share. Established in 1919, MPA represents 200 domestic, associate and international members. MPA is headquartered in New York City, with a government affairs office in Washington, DC. For more information, visit


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