MPA – THE ASSOCIATION OF MAGAZINE MEDIA ANNOUNCES THE LARGEST DONATION OF MEMBER ADVERTISING SPACE IN ITS HISTORY IN SUPPORT OF LET GIRLS LEARN
65 Magazine Media Brands to Run Public Service Announcements in Fall Issues
Calling on Readers to Support the Peace Corps Let Girls Learn Program
Print Magazine Campaign Will Reach More Than 60% of U.S. Adults
NEW YORK, NY (October 11, 2016) – MPA – The Association of Magazine Media announced today that 11 of its member companies have come together to raise awareness about Let Girls Learn,an U.S. government initiative launched by the President and First Lady Michelle Obama in March 2015 to expand access to education for adolescent girls worldwide.
A total of 65 magazine brands are donating advertising space to the Peace Corps Let Girls Learn program to run three striking public service announcements, in upcoming fall issues, with most hitting the newsstand and subscribers’ mailboxes in early October to coincide with the International Day of the Girl Child on October 11. The PSA campaign will reach more than 60% of U.S. adults.
Earlier this year, First Lady Michelle Obama participated in a panel at the American Magazine Media Conference (AMMC) in New York. The discussion, titled “Media With Purpose,” served to highlight the ability of multi-channel magazine media to raise awareness of critical issues facing society. It addressed what magazine media, along with leading voices such as the First Lady’s, can do to reshape and amplify conversations on important humanitarian topics and issues. Mrs. Obama was joined by actresses Lena Dunham and Julianne Moore on the panel.
“Magazines are still the best vehicle to tell a detailed long story, to really go in-depth and paint a picture,” said Mrs. Obama. “And when we launched Let Girls Learn, it was important for us to make sure that people understood the issue and that we could engage readers to take action.”
Globally, more than 62 million girls are not in school. Yet, we know that when girls are empowered with an education they will delay marriage, have fewer children, earn a higher income, and are more likely to invest in their families and communities. When girls gain skills, knowledge, and confidence, they break the cycle of poverty and help strengthen societies.
“Public service has long been part of magazines’ DNA,” said Linda Thomas Brooks, president and ceo of MPA –The Association of Magazine Media. “I am thrilled that our member brands stepped up in such an impactful way. We hope this campaign inspires readers to support Let Girls Learn.”
This is the largest donation of member advertising space in MPA history. The following companies, representing 65 titles, participating in the PSA campaign are: Active Interest Media, Bloomberg Media, Bonnier, Condé Nast, Dwell, Forbes Media, Hearst, Meredith, National Geographic, Rodale, and Time Inc. For a full list of titles running the PSA visitwww.magazine.org/letgirlslearn
MPA – The Association of Magazine Media is the primary advocate and voice for the magazine media industry, driving thought leadership and game-changing strategies to promote the industry’s vitality and increase its revenues and market share. Established in 1919, MPA represents 200 domestic, associate and international members. MPA is headquartered in New York City, with a government affairs office in Washington, D.C. For more information, visit www.magazine.org.
The 2017 American Magazine Media Conference will be held on Tuesday, February 8 at The Conrad in New York City.
ABOUT LET GIRLS LEARN
Let Girls Learn is a U.S. government-wide initiative that seeks to support the more than 62 million girls around the world who are out of school—half of which are adolescent—with the opportunity to go to school and stay in school. Launched by the President and First Lady Michelle Obama in March 2015, Let Girls Learn champions community-driven solutions and public-private partnerships to help reduce the barriers that prevent adolescent girls from achieving their full potential. This effort will build on investments made and successes the U.S. government has achieved in global primary school education, and expand them to help adolescent girls complete their education and pursue their broader aspirations. Let Girls Learn will elevate existing programs, through the State Department, USAID, Peace Corps, and MCC. It will also look to challenge other organizations and governments to commit resources to lift up adolescent girls across the globe. A key part of Let Girls Learn is to encourage and support community-led solutions to reduce barriers that prevent adolescent girls from completing their education. For more information about Let Girls Learn, visit https://letgirlslearn.gov/.
About the Peace Corps
The Peace Corps sends the best and brightest Americans abroad on behalf of the United States to address the most pressing needs of people around the world. Volunteers work with their community members at the grassroots level to develop sustainable solutions to challenges in education, health, economic development, agriculture, environment and youth development. Through their service, volunteers gain a unique cultural understanding and a life-long commitment to service that positions them to succeed in today’s global economy. Since President John F. Kennedy established the Peace Corps in 1961, more than 220,000 Americans of all ages have served in 141 countries worldwide. For more information, visit www.peacecorps.gov and follow us on Facebook and Twitter.
Contact: Susan Russ, 212/872-3732; SRuss@magazine.org
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