Let Girls Learn
|65 Magazine Media Brands Donate Ad Space|
in Support of Let Girls Learn
For a full list of titles running the public service announcement, click here.
MPA – The Association of Magazine Media announced that 11 of its member companies have come together to raise awareness about Let Girls Learn, a U.S. government initiative launched by the President and First Lady Michelle Obama in March 2015 to expand access to education for adolescent girls worldwide. A total of 65 magazine brands are donating advertising space to the Peace Corps Let Girls Learn program to run three striking public service announcements, in upcoming fall issues, with most hitting the newsstand and subscribers’ mailboxes in early October to coincide with the International Day of the Girl Child on October 11. The PSA campaign will reach more than 60% of U.S. adults.
|When girls gain skills, knowledge, and confidence, they break the cycle of poverty and help strengthen societies.|
|To view the three public service announcements, click on each image.|
First Lady Michelle Obama Discusses "Media With Purpose"
|“Magazines are still the best vehicle to tell a detailed long story, to really go in-depth and paint a picture. And when we launched Let Girls Learn, it was important for us to make sure tha people understood the issue and that we could engage readers to take action."|
February 2, 2016
Michelle Obama spoke about Let Girls Learn at AMMC 2016. She was joined by Lena Dunham and Julianne Moore.
Educate Girls.Change the World.