The Association of Magazine Media


Event Information
June 13, 2018
June 14, 2018
Taj Hotel
15 Arlington Street
Boston, MA 02116

Whether you are igniting your Revolution or midway through one, as a media company today you are in the throes of dramatic change. Your future depends on breaking free from old practices and thinking and applying business methods that allow you to create, produce and distribute content in new ways and connect effectively with the consumer of today. Join other independent brand leaders at the 2018 IMAG Conference, a meeting designed specifically for enthusiast and specialty media companies.

Or download a registration form here.
Registration supported by: Port Hawkesbury Paper


Wednesday, June 13
Kick-Off Lunch | 12:30-1:45pm
Afternoon Program | 2-5pm
Dinner at America's Test Kitchen | 6pm

Thursday, June 14
Breakfast | 7:30am-8:30am
Morning Program | 8:30am-12pm
Lunch & Imagination Awards | 12-1:30pm
Afternoon Program | 1:30-5pm
Closing Reception | 5-6pm

The 2018 IMAG Conference is hosted by Elizabeth Bramson-Boudreau, CEO and publisher, MIT Technology Review; David Nussbaum, CEO and chairman of the board, America’s Test Kitchen; and Jamie Trowbridge, president and CEO, Yankee Publishing.

Opening Night at America's Test Kitchen
David Nussbaum, CEO and Chairman of the Board
Jack Bishop, Chief Creative Officer

Serving the needs of millions of home cooks around the world, America’s Test Kitchen has become a leader in the culinary media world. The experts at ATK will show us where the magic happens during our opening night dinner celebration.

Leading the Revolution | XO Group Inc.
David Liu, Chairman and Co-Founder
David Liu reveals how his brands upended traditional expectations of a media company, turning it into a marketplace for inspiration and one-stop shopping for the most passionate audiences ever. 

The Right Arsenal | The Atlantic
Hayley Romer, Publisher and Chief Revenue Officer

How The Atlantic's brand-first approach to product has resonated with advertisers and consumers

Boston Red Sox: Building Brand Engagement
Adam Grossman, Chief Marketing Officer
As a leader of one of America’s most iconic sports organizations, Adam Grossman reveals how the Boston Red Sox build brand value, increase audience engagement and keep up with major changes in consumer behavior and consumption.

Product Development | New York Media
Daniel Hallac, Chief Product Officer

New products and smart consumer segmentation leads to growth in multiples.

New Day for Tech Review | MIT Technology Review
Elizabeth Bramson-Boudreau, CEO and Publisher
Brand transformation with a view to future growth

A Case Study in Consumer Marketing | Harvard Business Review
Jeff Levy, Director, Consumer Marketing

Dramatic tactics can lead to dramatic success, and HBR is a true case study.

Are you Ready to Change? | Ink Global
Simon Leslie, Founder and Joint Chief Executive
Measurable success from the world's biggest travel brands

Using Data Science Tools for Email Audience Analysis 
Nicco Mele, Director, Shorenstein Center on Media, Politics, and Public Policy
Nicco Mele will discuss how media companies can use data science to gain crucial audience insights and grow reach.  

Do we Really Need Salespeople Anymore?
Jonathan Dorn, Chief Innovation Officer, Active Interest Media
Jonathan Dorn moderates a provocative panel of brands and agencies on the future of advertising sales.

Conquering Cross-Platform| This Old House Ventures
Eric Thorkilsen, CEO
The original multi-platform brand shares news on growth and innovation. Through strategic partnerships, deepening the consumer value proposition and critical shifts in internal thinking, TOH is successfully expanding both young and traditional audiences and advertising revenue.

Results of the 2018 Financial Benchmarking Study for Independent Media Brands
Laura Simkins, Chief Operating Officer, AFAR Media
André Sterley, Audits Manager, Technology, Media & Cryptocurrency, Mazars USA

This study is intended to serve as a valuable tool to better understand how your company is performing in the context of similar companies.

Helping You Manage the Entire Consumer Lifecycle | CDS Global
Malcolm Netburn, Chairman and CEO

CDS Global uses the power of data and technology to help you acquire new consumers, manage your consumer relationships and drive revenue.

Better. Believe it. | MPA–The Association of Magazine Media
Linda Thomas Brooks, President and CEO

Extensive research shows that magazine media is the most trusted, inspiring and influential of all media. MPA’s president and CEO gives an update on the magazine media industry.


Battle on All Fronts: Data Needs for a Modern Media Company
A panel offering a comprehensive look at unified view of data and technology needs across your company

Leadership Panel
Senior leaders open up about growth and the future of enthusiast brands.

Breakout sessions featuring current best practices and idea swapping among participants. Topics include:

-Crafting Your Audience Development Strategy
-Building High-Impact and Saleable Multiplatform Ad packages
-Developing Strategic Partnerships and Affiliate Relationships 
-Turnkey Video Creation and Distribution
-Growing Your Events Business

The IMAG community is best defined as brands serving enthusiast audiences across many platforms, brought together by their passion for a particular topic or lifestyle. Each year senior executives from independent media brands attend the Annual Conference to explore new opportunities for their companies and brands and share what’s working and what’s not with their business peers. Attendees include: C-Suite, Director of Audience Development, Director of Digital Content/Sales, Director of Marketing, Editor, Owner/Founder, Partner, President, Publisher, Sales Director and more.

The third annual Imagination Awards will honor the work of independent magazine media companies and brands. These awards recognize projects and teams that capture the essence of a brand and demonstrate innovative thinking and imaginative tactics, well-defined business objectives and successful execution and results. To learn more about the awards, click here.

The awards ceremony and lunch will be held on Thursday, June 14 at the IMAG Annual Conference. All conference attendees may attend the awards.


MPA – The Association of Magazine Media has carved out a community of independent publishers to facilitate peer-to-peer convening, sharing and learning. Fueled by the passionate interest of enthusiast audiences, IMAG brands produce world-class content that captures the attention and loyalty of consumers. These brands continue to build, expand and monetize audiences and assets across platforms and formats.


Registration Supported By Port Hawkesbury Paper