The Association of Magazine Media

IMAG CONFERENCE 2018

Event Information
June 13, 2018
June 14, 2018
Taj Hotel
15 Arlington Street
Boston, MA 02116

THE CONFERENCE YOU CAN'T MISS! 
Your future depends on breaking free from old practices and thinking and applying business methods that allow you to create, produce and distribute content in new ways and connect effectively with the consumer of today. Join other independent brand leaders at the 2018 IMAG Conference, a meeting designed specifically for enthusiast and specialty media companies.

Companies represented:

Active Interest Media
AFAR Media
American MainStreet Publications
America’s Test Kitchen
Archetype
Atlantic Media
Belvoir Media Group
Boston Red Sox
Domino
Habitat Magazine
Harvard Business Review
Indiana Electric Cooperatives
Ink Global
Kalmbach Publishing Co
L.L. Bean
Mequoda Group
MIT Technology Review
New York Magazine
Organic Spa Magazine
Smithsonian Media
This Old House Ventures
Trusted Media Brands
XO Group
Yankee Publishing

 


Or download a registration form here.
Registration supported by: Port Hawkesbury Paper


PROGRAM HIGHLIGHTS INCLUDE...

 


 
  

OPENING NIGHT DINNER AT AMERICA'S TEST KITCHEN
Serving the needs of millions of home cooks around the world, America’s Test Kitchen has become a leader in the culinary media world. The experts at ATK will show us where the magic happens during our opening night dinner celebration. 


David Nussbaum
 

 
Jack Bishop
 






 



BRAND STORIES 


 
  Leading the Revolution | XO Group Inc.
David Liu, Chairman and Co-Founder
David Liu reveals how his brands upended traditional expectations of a media company, turning it into a marketplace for inspiration and one-stop shopping for the most passionate audiences ever.

 
  Conquering Cross-Platform | This Old House Ventures
Eric Thorkilsen, CEO
Through strategic partnerships, deepening the consumer value proposition and critical shifts in internal thinking, TOH is successfully expanding both young and traditional audiences and advertising revenue.

 

  

Boston Red Sox: Building Audience Engagement
As a leader of one of America’s most iconic sports organizations, Adam Grossman reveals how the Boston Red Sox build brand value, increase audience engagement and keep up with major changes in consumer behavior and consumption. 

  Interviewed by: 
Mel Allen
Editor, Yankee Magazine

 

 


Mobilizing Consumers | L.L. Bean
Chris McDonough, Chief Sales and Brand Officer
Key insights on keeping an iconic brand fresh and mobilizing new consumers in the ever-evolving retail landscape

 


 
 

Are you Ready to Change? | Ink Global
Simon Leslie, Founder and Joint Chief Executive 
Simon Leslie will share tips on how can you generate real commercial change in your organizations.

  New Day for Tech Review | MIT Technology Review
Elizabeth Bramson-Boudreau, CEO and Publisher
Brand transformation with a view to future growth
 

 

SUCCESS STORIES: WHAT'S WORKING IN THE INDUSTRY TODAY?
Hear from top experts on best practices in email marketing, consumer revenue, ad sales, product development and more.


Daniel Hallac
New York Media

Hayley Romer
The Atlantic

Jeff Levy
Harvard Business Review

Jim Anderson
SocialFlow

Nicco Mele
Shorenstein Center

 


 

FUTURE VISION

Do We Really Need Salespeople Anymore?
A provocative panel of brands and agencies on the future of advertising sales.

   
Jon Dorn
Active Interest Media

Moderator
 
  Beth Fuchs Brenner
Domino

.
  Bryan Kinkade
AFAR Media


.

 
   The New Codes of Conduct: Guiding Principles for the Ethical Use of Data
Today most consumers know data about them is being collected and used for marketing purposes, but consumers may not be fully aware of the extent that it’s being used. With new levels of what’s possible, come new levels of responsibility for brands leveraging an immense influx of data. 
Presentation by Sheila Colclasure, Global Chief Data Ethics Officer and Public Policy Executive, Acxiom
 

Leadership Panel
Senior leaders open up about growth and the future of enthusiast brands.

     
Ken Harding
FTI Consulting 

 Moderator
  Dan Hickey
Kalmbach Media

 
  Laura Simkins
AFAR Media

 

 

The 2018 IMAG Conference is hosted by Elizabeth Bramson-Boudreau, CEO and publisher, MIT Technology Review; David Nussbaum, CEO and chairman of the board, America’s Test Kitchen; and Jamie Trowbridge, president and CEO, Yankee Publishing.


WHO ATTENDS 
The IMAG community is best defined as brands serving enthusiast audiences across many platforms, brought together by their passion for a particular topic or lifestyle. Each year senior executives from independent media brands attend the Annual Conference to explore new opportunities for their companies and brands and share what’s working and what’s not with their business peers. Attendees include: C-Suite, Director of Audience Development, Director of Digital Content/Sales, Director of Marketing, Editor, Owner/Founder, Partner, President, Publisher, Sales Director and more.

IMAGINATION AWARDS
The third annual Imagination Awards recognizes enthusiast brand projects and teams that capture the essence of a brand and demonstrate innovative thinking and imaginative tactics, well-defined business objectives and successful execution and results. To learn more about the awards, click here. The awards ceremony and lunch will be held on Thursday, June 14 at the IMAG Annual Conference. All conference attendees may attend the awards. 
Awards presented by PubWorx/ProCirc

AGENDA AT A GLANCE:

Wednesday, June 13
Kick-Off Lunch | 12:30-1:45pm
Afternoon Program | 2-5pm
Dinner at America's Test Kitchen | 6pm


 

Thursday, June 14
Breakfast | 7:30am-8:30am
Morning Program | 8:30am-12pm
Lunch & Imagination Awards | 12-1:30pm
Afternoon Program | 1:30-5pm
Closing Reception | 5-6pm



ABOUT THE IMAG COMMUNITY:
MPA – The Association of Magazine Media has carved out a community of independent publishers to facilitate peer-to-peer convening, sharing and learning. Fueled by the passionate interest of enthusiast audiences, IMAG brands produce world-class content that captures the attention and loyalty of consumers. These brands continue to build, expand and monetize audiences and assets across platforms and formats.


Registration Supported By Port Hawkesbury Paper