The Association of Magazine Media

Mobile Matters

Event Information
November 5, 2015
Hearst Tower
300 W. 57th Street
New York, NY 10020
OVERVIEW:
The fastest growing magazine media audience platform today – mobile – is still largely untapped from engagement to monetization by magazine brands. Mobile Matters will bring together leaders in magazine media and the varied technology partners working to harness the promise of the mobile platform.
 
DETAILS:
Hearst Tower Auditorium, New York City
8:30am - 4:00pm
Includes continental breakfast, lunch and networking reception
 
 
Topics include:
 
SETTING THE STAGE: 
A day in the life of the mobile consumer
 
CAPTURING ATTENTION IN THE MICRO-MOBILE MOMENT: 
Strategies and technologies employed by publishers and marketers to become part of user’s mobile media routines
 
MEASURING MOBILE AUDIENCES: 
Challenges and solutions facing content publishers looking to quantify, target and sell mobile audiences
 
SOCIAL MEDIA AS THE MOBILE NEWSSTAND: 
Top 5 secrets of mobile audience development using social media
 
MOBILIZING VIDEO:
Best strategies for creating and monetizing video designed for the mobile consumer
 
TRENDS IN MOBILE AND CROSS-SCREEN AD PLACEMENT
Hear a review of current mobile ad trends and implications for go-to market strategy
 
CHANNELING GEN Y & Z: 
With 86% reporting smartphone use multiple times per day, how do publishers design content and experiences that authentically reflect and engage interest?
 
THE FUTURE OF NATIVE PROGRAMMATIC:
What the native mobile marketplace will look like in next 12-15 months
 
APP VS WEB: 
The latest on the “walled garden” debate
 
WHAT’S NEXT: 
Will wearables become the fourth screen?  This and other questions regarding the future of mobile media will be explored
 
Click Here for speaker bios.  
 
 
If you need assistance with registration, please contact Katie Sicking at ksicking@magazine.org or 212.872.3748. 
 
For speaking opportunities, please contact Eric John at ejohn@magazine.org or 212.872.3736.
 
 
 


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